Winning Major Gifts

Aims

Please note: Individual members get a 10% discount on all courses. Band A £270.00 Band B £425.00 Band C £530.00 Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000. Band B: Voluntary and community organisations with a turnover of over £500,000. Band C: Statutory and commercial organisations.

To provide participants with the knowledge and skills to enable them to implement a major donor fundraising programme from scratch.

For

Those new to major donor fundraising who need to understand the basic principles and methods involved.

Learning Outcomes

By the end of the course you will be able to:
- Identify the general principles of major donor fundraising
- Conduct a feasibility study for major gifts fundraising
- Appreciate the importance of a case for support
- Construct a case for support
- Plan a major donor fundraising programme
- Identify the stages of a major gift fundraising programme
- Explain the research process
- Make ‘the ask’

Content

- General principles
- Conducting a feasibility study
- The case for support
- Planning a major gift programme
- The nine stages of major gift fundraising
- Research
- Making the ask, the close and recognition