Face-to-Face activity describes all forms of personal engagement in public places designed to inititate a lasting relationship with a given fundraising organisation. It includes Face-to-Face fundraising to solicit committed gifts by direct debits and/or standing orders as well as Face-to-Face engagement which aims to initiate a lasting relationship with a given fundraising organisation.
This Code replaces the original 'Face-to-Face' Fundraising Code which was revised to incorporate the more recently emerged 'engagement' technique, commonly termed 'prospecting'.
Undertaken within the parameters of this Code of Fundraising Practice, Face-to-Face activity can enable fundraising organisations to communicate with existing and potential supporters in an effective and sensitive manner without causing public nuisance or disturbance.
For further information about Face-to-Face activity, contact the Public Fundraising Regulatory Association (PFRA).
Read the full Code.
