This Code of Fundraising Practice presents a series of criteria by which voluntary organisations should engage in outbound telephone fundraising.
The purpose is to enable outbound telephone fundraising to be undertaken in a professional and sensitive manner.
This Code applies with equal force to both internal and external telephone fundraising operations undertaken for, or on behalf of charities and other voluntary organisations, or in support of charitable benevolent or philanthropic purposes.
The Code is designed to cover warm and cold outbound telephone contacts and the use of the telephone in all outbound requests for support.
Telephone calls undertaken for or on behalf of voluntary organisations, which are made with the express intention of asking the telephone contact to engage in a fundraising, trading or volunteering action in connection with fundraising are not covered by the Code.
Consequently, the following telephone calls do not come within the remit of this Code of Fundraising Practice:
- calls undertaken in the course of the administration of support that has already been achieved
- calls made to telephone contacts to provide information
- thank yous etc.
The use of the telephone to attract support is subject to the general regulations pertaining to the use of the telephone as well as specific regulations governing the use of the telephone in support of charities and other voluntary organisations.
Any person wishing to engage in a telephone fundraising campaign on behalf of a charity or other voluntary organisation should satisfy themselves, in advance, of full compliance with all regulations.
