Direct Marketing
Information for approaching the public through the use of mail, electronic media and the telephone
Direct marketing is an essential fundraising tool for many charities, but can be a sensitive area in relation to public privacy and annoyance.
Fundraisers need to take care to ensure they attain levels of best practice in order to maximise fundraising income whilst also maintaining the reputation of the sector.
These Codes provide a check-list of regulations and best practice advice for different methods of direct marketing.
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Direct Mail Fundraising asks primarily through the letterbox
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