Marketing automation is a simple tool that significantly improves the way brands (charitable or commercial) engage with their customers, supporters, staff, and in essence, all other internal and external stakeholders.
I signed up to the Future Leaders programme shortly after being promoted to Assistant Director of Fundraising at Livability, my first role leading a fundraising team of 20.
Chris Washington-Sare, of Pentatonic Marketing, looks at the challenges for the sector ahead of the Commission on Donor Experience report launch on Wednesday 5th July.
The Queen’s 64th speech at a State Opening of Parliament felt a little more sparse than usual, with the government’s approach to leaving the European Union taking centre place – eight of the 27 bills proposed relate to Brexit and its implications for key industries.
Are you considering a career in Fundraising? Well, you should!
It was more like being a student again than I’d imagined: there were late nights, there was swearing, there were tears, there were emotional highs and lows throughout the whole year.
On average, a non-profit organisation will undergo the process of re-evaluating its CRM solution every 5 years, and start shopping around to see if there is a newer, better or more viable alternative.
When it comes down to it, why is the most important question you can ask.
Our Head of External Affairs, Mike Smith, outlines some of the challenges and opportunities for charity fundraising following the General Election.
Heather Black, Managing Director at Economic Change CIC, discusses how you can step up your approach to impact management...