JustGiving: there’s a need to invest in innovation to support good causes
There is a new story in the press this morning criticising one of the most important companies supporting the sector, JustGiving. JustGiving are ‘accused’ of taking £20m from donations while paying their staff up to £200,000.
The concept of paying for a service
At this very moment, an engineer is fixing my broken washing machine. When he’s finished, I’ll pay him an agreed fee.
I assume that some in the media may criticise this. I can see the headline - ‘Bosch accused of stealing from their customers while paying their staff a salary’. It’s going to break the scandal of engineers repairing things wide open.
Getting something in return
Just like Bosch, JustGiving saw a problem and drew on their valuable expertise to solve it.
Before JustGiving, challenge events sponsorship was a mess of paper forms and total reliance on seeing people in person to raise money. JustGiving revolutionised online giving. They built, supported and developed a product that raises hundreds of millions for good causes every single year.
They did it by recruiting talented developers to build a truly accessible giving product. Top people like this don’t create stuff like that for free.
And just as I am today, charities are happy to pay for a service that gives them something back. For me, I get clean clothes to wear.
And for their fees, charities get:
- Millions in challenge event sponsorship
- The ability to accept one off and regular donations, for charities of all sizes
- Top class customer service
- A skilled team working to keep pace with constantly changing donor expectations
Some platforms don’t have monthly fees, and charge less to no percentage on donations. And in all honesty, it shows.
The two options:
There are two options available to people whose washing machines break down and charities fundraising in 2017 alike:
1. Find the money to pay for talented people to fix a problem, and get way, way more back in return
2. Maintain a sense of entitlement, refuse to pay for anything, and watch as the problem gets much, much worse
Matt Collins, Platypus Digital
Matt is founder of Platypus Digital, a London-based digital marketing agency, working with charities, social enterprises and other organisations doing great work.