Community Fundraising Conference 2017

Community Fundraising Conference 2017

Date: Thursday 1st Jun 2017

Town/City: London

Location: London

Venue: Park Crescent Conference Centre

Directions / Address

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Whether you want to build relationships with your donors, your volunteers, your colleagues or other organisations within your field, this year’s Community Fundraising Conference will give you the perfect opportunity to hear from and network with fellow community fundraisers.

Hear from leading charities’ community fundraising teams about the following hot topics, and more:

  • Using social media to keep volunteers updated and engaged
  • Growing community fundraising income
  • Keeping beneficiaries at the heart of activities
  • Building a database through events


Headline sponsor:

JustGiving logo




09:00 Registration and refreshments

09:30 Opening remarks from the Chair  Sarah Goddard, Chair of IoF Community Fundraising Special Interest Group

09:50 BIG trends from the BIGGEST fundraising event in the world

Now in its 36th year, the London Marathon continues to dominate the event fundraising scene. With over 16 years’ experience helping London Marathon runners fundraise online, JustGiving will lift the lid on the trends we’ve seen over the years and examine the emerging ones. We’ll also share the experiments we’ve been doing this year to the journey and experience we give to London Marathon runners to help them raise more and what we’ve learned along the way, so you can go back to the office with some inspiring ideas and practical tips to implement.

Keith Williams, General Manager, JustGiving

10:30 Age UK's Big Knit - Community engagement with a difference

Do your supporters and beneficiaries raise hundreds of thousands of pounds every year, without actually fundraising?

Has miniature headwear helped you reach whole new audiences? 

One charity answers yes to all of the above, that's Age UK.

In this session find out more about The Big Knit, how it engages tens of thousands of 'community craftivists' and what learnings you could apply to your community fundraising.

 Hannorah Lee, Head of Corporate Partnerships and Community Fundraising, Age UK

11:10 Coffee & networking

11:30 Piloting with Mr. Men & Little Miss  

Children with Cancer UK have been working to develop their children’s fundraising programme as a part of their partnership with the Mr. Men Little Miss characters. Emily and Ben will talk through an initial programme that was piloted aiming to reach schools and children’s groups, and how the results of this and their learnings informed a second pilot. A second pilot is currently underway and has already seen over 600 groups/schools, representing 20,000 children, registered to fundraise for the charity. Emily and Ben will talk about how piloting is an integral part of their teams activities. 

Emily Roff, Sports Events and Community Fundraising Manager, Children with Cancer

Ben Twyman, Head of Events, Children with Cancer

12:10 Better together – collaboration within events

In this session the National Events Team from Sue Ryder will discuss how they have developed a great relationship with their Community Fundraising Teams. Despite the challenges of varying structures, multiple targets and reduced resources, thanks to open communication, transparency and doughnuts they have developed a strong collaborative relationship across the organisation to drive income through Challenge Events.

This session will discuss the challenges of conflicting resources, approaches and aims and how they overcame them. It will also look at the advantages of an increased reach, knowledge through other organisations and an overall increase in income.

Holly Evans, Events Fundraiser, Sue Ryder

James Wright, Senior Events Manager, Sue Ryder

12:50 Lunch & networking

13:50 Making the most of your volunteer community: how to retain and motivate key volunteers

CoppaFeel! have a small team at HQ, relying heavily on the hundreds of volunteers they have across the UK to spread awareness of their important breast awareness message. They will be speaking about their core volunteer programmes – The Boobettes and The Uni Boob Teams – who not only reach thousands of young people with their health message but also raise thousands of pounds to support the charity. With both volunteer programmes considered extended parts of the CoppaFeel! team, they will be sharing how they retain and motivate their key volunteers.

Sophie Dopierala, Education and Health Comms Director, CoppaFeel!

14:30 Telling the authentic story – putting beneficiaries at the heart of community fundraising

When senior politicians state that people in this country have “had enough of experts” and public trust and confidence in charities and fundraising has arguably never been lower, how do we make sure our messages in the community are trusted, remembered and help us achieve our objectives?  One solution is to put our beneficiaries at the heart of our fundraising activities to tell their own stories in their own words.  In this session we’ll explore the different ways that you can do this, regardless of size and type of charity, as well as the potential benefits and risks of taking such an approach.

Russell Benson, Community Fundraising Team Manager, Dogs Trust
Jude Habib, Director, Sounddelivery

15:10 Coffee & networking

15:30 “This time next year we'll be millionaires”

Is your Community Fundraising something of a poor relation within the charity's Fundraising Department? This Community Fundraising team embraced the challenge to develop this income stream from £397k to generate millions, resulting in annual income exceeding £2m.

Find out how they achieved this income growth by internally positioning Community Fundraising as a key strategic income stream, investing in staff, proactively recruiting and stewarding supporters and collaborating with external charity influencers.

Karen Bolton, Senior Community & Events Fundraising Manager, Mind
Maria Healy, Community Fundraising Manager, Mind

16:10 Whats up with Whatsapp and Facebook for Fundraising – technology to support donors, supporters, volunteers, and engage the local community

As our need to be more community centric continues to grow, and our reach is stretched more than ever before, Community Fundraisers need to get on board with technology to lead, inspire and encourage!

Amy is a Community Fundraiser covering Nottinghamshire and Derbyshire, and Dan a Business Development Manager, looking to encourage new business within the community. We use social media, and technologies, without a budget,  to work for us within the community. We will be sharing  hints and tips about how it can work locally, and practically how we have used social media and technology to engage, recruit, and support.

Amy Petterson, Community Fundraising Development Officer, Guide Dogs

Daniel Myatt, Business Development Manager, Guide Dogs

17:00 Closing remarks from the Chair  Sarah Goddard, Chair of IoF Community Fundraising Special Interest Group




IoF Individual member or those working at an IoF Organisational member - £205

Never been an IoF member? Are you working for a charity/not-for-profit organisation?

  • Book the conference AND get a year’s Individual membership benefits: £290

  • Or book the conference only at the not-for-profit rate: £295

Are you working for a corporate/commercial organisation?

Corporate/Commercial conference rate: £425

Small charity rate ( under £500,000 annual turnover) - £75 to secure your small charity rate please email with your charity number


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Further details and contact information

IoF Events Team
Telephone: 0207 840 5495

Book now

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