Community Fundraising Conference 2017

Community Fundraising Conference 2017

Date: Thursday 1st Jun 2017

Town/City: London

Location: London

Venue: Park Crescent Conference Centre

Directions / Address

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Whether you want to build relationships with your donors, your volunteers, your colleagues or other organisations within your field, this year’s Community Fundraising Conference will give you the perfect opportunity to hear from and network with fellow community fundraisers.

Hear from leading charities’ community fundraising teams about the following hot topics, and more:

  • Using social media to keep volunteers updated and engaged
  • Growing community fundraising income
  • Keeping beneficiaries at the heart of activities
  • Building a database through events


Headline sponsor:

JustGiving logo



09:00 Registration and refreshments

09:30 Opening remarks from the Chair  

09:50 BIG trends from the BIGGEST fundraising event in the world

Now in its 36th year, the London Marathon continues to dominate the event fundraising scene. With over 16 years’ experience helping London Marathon runners fundraise online, JustGiving will lift the lid on the trends we’ve seen over the years and examine the emerging ones. We’ll also share the experiments we’ve been doing this year to the journey and experience we give to London Marathon runners to help them raise more and what we’ve learned along the way, so you can go back to the office with some inspiring ideas and practical tips to implement.

Keith Williams, General Manager, JustGiving

10:30 Your own charity day – help or hindrance?

Having a day in the calendar promoting your charity’s cause and raising funds across the country using similar methods can only be a good thing, right? However, when the day gets big enough to attract national attention, it also attracts attention from other charities and their donors. See the pro’s and con’s of having your own day in the calendar and what happens when other charities start to use it to promote their own organisations.

11:10 Coffee & networking

11:30 Mass participation – filling your data gap

Over the past 18 months, charities have seen a massive cut in the data they can use to contact donors and promote upcoming events. Hear how this charity has used mass-participation and one day events to build up their database again, ensuring all bases are covered so data can be used in future.

12:10 Better together – collaboration within events

This session will discuss the challenges of conflicting resources, approaches and aims and how they overcame them. It will also look at the advantages of an increased reach, knowledge through other organisations and an overall increase in income.

12:50 Lunch & networking

13:50 Making the most of your volunteer community: how to retain and motivate key volunteers

CoppaFeel! have a small team at HQ, relying heavily on the hundreds of volunteers they have across the UK to spread awareness of their important breast awareness message. They will be speaking about their core volunteer programmes – The Boobettes and The Uni Boob Teams – who not only reach thousands of young people with their health message but also raise thousands of pounds to support the charity. With both volunteer programmes considered extended parts of the CoppaFeel! team, they will be sharing how they retain and motivate their key volunteers.

Sophie Dopierala, Education and Health Comms Director, CoppaFeel!

14:30 Telling the authentic story – putting beneficiaries at the heart of community fundraising

When senior politicians state that people in this country have “had enough of experts” and public trust and confidence in charities and fundraising has arguably never been lower, how do we make sure our messages in the community are trusted, remembered and help us achieve our objectives?  One solution is to put our beneficiaries at the heart of our fundraising activities to tell their own stories in their own words.  In this session we’ll explore the different ways that you can do this, regardless of size and type of charity, as well as the potential benefits and risks of taking such an approach.

Russell Benson, Community Fundraising Team Manager, Dogs Trust
Jude Habib, Director, Sounddelivery

15:10 Coffee & networking

15:30 “This time next year we'll be millionaires”

Is your Community Fundraising something of a poor relation within the charity's Fundraising Department? This Community Fundraising team embraced the challenge to develop this income stream from £397k to generate millions, resulting in annual income exceeding £2m.

Find out how they achieved this income growth by internally positioning Community Fundraising as a key strategic income stream, investing in staff, proactively recruiting and stewarding supporters and collaborating with external charity influencers.

Karen Bolton, Senior Community & Events Fundraising Manager, Mind
Maria Healy, Community Fundraising Manager, Mind

16:10 Whats up with Whatsapp and Facebook for Fundraising – technology to support donors, supporters, volunteers, and engage the local community

As our need to be more community centric continues to grow, and our reach is stretched more than ever before, Community Fundraisers need to get on board with technology to lead, inspire and encourage!
Starting by looking at facebook, and the instantaneous, direct nature of facebook, we will look at the different engagement video content gets in terms of ‘shares’ are likes, and how the ‘big players’ use their facebook (with comment on April Fools Day videos), including buying sponsored posts, and then how we can replicate this on a community level.
We will then look at iphone, imessage (the accessibility options in regards to these) and then whatsapp and the advantages of using this system to engage with volunteers and supporters – however this will come with a warning!

Amy Petterson, Community Fundraising Development Officer, Guide Dogs
Alison Peel, Events and Community Fundraising Volunteer, Guide Dogs 
Jackie Potter, Corporate Events Manager, and Regional Community Fundraising Manager, Guide Dogs

17:00 Closing remarks from the Chair 



IoF Individual member or those working at an IoF Organisational member - £205

Never been an IoF member? Are you working for a charity/not-for-profit organisation?

  • Book the conference AND get a year’s Individual membership benefits: £290

  • Or book the conference only at the not-for-profit rate: £295

Are you working for a corporate/commercial organisation?

Corporate/Commercial conference rate: £425

Small charity rate ( under £500,000 annual turnover) - £75 to secure your small charity rate please email with your charity number


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Further details and contact information

IoF Events Team
Telephone: 0207 840 5495

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