Fundraising for Hospices Conference - Crewe 2017

Fundraising for Hospices Conference - Crewe 2017

Date: Monday 30th Jan 2017

Town/City: Crewe , Cheshire

Location: North West , Cheshire

Venue: ibis Styles Crewe

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The 4th annual Fundraising for Hospices Conference, in partnership with Hospice UK, is returning to both London and the north-west of England. The day promises to be open and interactive, featuring in-depth case studies and practical guidance from within and outside the hospice fundraising arena. Topics covered include:

  • Using story telling to support your ask
  • How the equation of culture, strategy and tactics had an impressive impact on income
  • Innovative ways you can engage donors using digital and new technologies
  • How to build strong corporate partnerships
  • Future proofing  your legacy income
  • Collaboration leading to  fundraising success , and how you can do the same
  • New fundraising regulation, and issues surrounding data protection and consent
  • Q&A with a panel of experts on the biggest fundraising challenges at present


In partnership with:


Supported by:

Together for Short Lives


For those unable to make this date, this conference is also being run in London on 23rd January. Details available here

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09:00 - Registration and refreshments
09:30 - Welcome from the Institute of Fundraising and Hospice UK

Caroline Siddall, Chair, Institute of Fundraising North West

Elizabeth Palfreman, National Hospice Support Manager, Hospice UK

09:40 - Opening remarks from Chair

Michael McDonald, Chief Executive & Liz Gratton, Director of Income Generation, Donna Louise Trust

09:50 – Culture, leadership & tactics; the equation that resulted in Hospiscare significantly increasing income

Ever felt weighed down by all the challenges hospice fundraising throws at you? Get inspired to turn things around by hearing from Hospiscare about how they have increased net income.  Drill into the factors behind their success including organisational culture, leadership and tactics.

Kate Few- Singh, Director of Income Generation, Hospis Care, Exeter

Geoff Pringle, Chair,  Chair of Trustees, Hospis Care, Exeter

Louise Beeken, Head of Fundraising, Hospis Care, Exeter

10:30 - How and when can you contact your donors?

There has been a huge amount of discussion and debate about direct marketing and data protection and charities are asking lots of questions: Opt in v opt out? Consent for marketing? New EU rules coming in? What are the rules you have to follow and what should you be doing? This session will take you through the current rules and will look ahead to potential changes in the future. Hear from our experts on how you can communicate with your donors effectively and make sure your fundraising is compliant.

Daniel Fluskey, Head of Policy, Institute of Fundraising

Mairead O'Reilly, Senior Associate, Bates Wells & Braithwaite

Jo Davies, Client Consultant, donorflex

11:20 - Coffee & networking
11:40 - Legacy giving in your organisation

Top tips for putting the donor at the heart of your legacy fundraising and your legacy fundraising at the heart of your organisation.

Engaging legacies in a life-shortening condition charity: Michael Clark,  Legacy and In-memory Manager, Cystic Fibrosis

From national to local: the advantages local hospice have in legacy engagement: Pauline Harvey-Jones, Commercial Director, Farleigh Hospice

12:20 – What’s your story?

So many fundraising campaigns are facts and figures, and we seem to forget in the hospice movement that more than anything we are about people and the relationships around them.

Esther Preston, Director of Fundraising and Marketing, Ashgate Hospicecare

Aaron Firth, Direct Marketing Manager, Ashgate Hospice

13:00 - Lunch & networking
14:00 – A problem solved

What are the biggest challenges you have when you communicate with your supporters.  Hear and discuss how other hospices and charities engage with their supporters and prospects, and how this can help you.

Stephen Pidgeon

14:45 - Coffee & networking
15:15 - Collaboration: better together

Hear how 13 hospices in Sussex, Kent and Surrey collaborated on ‘The Big Get Together’ community fundraising campaign in 2016.  Join a discussion about if and how to expand the campaign in 2017.  

Facebook @BigGetTogether/Twitter @BigGetTogether

Stephanie Smith, Director of Income Generation & Marketing, Chestnut Tree House and St Barnabas House hospices

16:00 - Horizon scanning

In these turbulent times a lot of energy is spent overcoming the challenges thrown at us. However, as we all know, it is important to take the time to scan the horizon and look at how you can embrace some of the advancements in technology. Hear from these innovative thinkers about what you should be looking out for. 

16:50 - Closing remarks from the Chair  



IoF Individual Member or those working at an IoF Organisational Member - £200

Booking as non-member?

Attend the conference AND get one-year’s Individual Membership - £280

Or book conference only at the not-for-profit rate - £285

Commercial organisation rate - £410

Small charity ( Voluntary income of under £100,000) - £85 - Email our events team to book at the small charity rate!

Book now

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Further details and contact information

IoF Events Team
Telephone: 0207 840 1040

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