Future of Corporate Partnerships Conference 2017

Future of Corporate Partnerships Conference 2017

Date: Monday 22nd May 2017

Town/City: London

Location: London

Venue: Amba Hotel

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With changing regulation affecting the environment for some income streams, many charities are looking to corporate partnerships to fund services for their beneficiaries, making it more important than ever to beat the competition by thinking more creatively about your partnerships.

This year’s Future of Corporate Partnerships conference will not just be about securing longer and larger partnerships, but will have a focus beyond financial relationships.

Discover how to:

  • Tap in to the growing priority of brand purpose
  • Build relationships based on shared value and mutual benefit
  • Create durable partnerships that enable you to reach your beneficiaries 


Attend this conference and leave ready to create mission lead partnerships.

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09:00 - Registration and refreshments

09:30 - Opening remarks from the Chair

Douglas Campbell Rouse, Director of Partnerships & Philanthropy, WWF UK

09:50 - Strategic Arts Partnerships – Intel and the Royal Shakespeare Company

This case study will provide an insight into the Royal Shakespeare Company’s production of The Tempest, presented in collaboration with Intel and in association with The Imaginarium Studios.   Hear how Intel’s technology, The Imaginarium Studio’s creative expertise and the RSC’s theatre-making skills combined to push boundaries and deliver an amazing experience for audiences.

 All the partners are passionate about the idea that cutting-edge technology, married to art, can produce amazing, unprecedented experiences for people of all ages. Discover how they worked together to harness innovative digital technology and bring this remarkable collaboration project to fruition.

Lisa Ramsell, Head of Corporate Development, Royal Shakespeare Company

Sarah Ellis, Head of Digital Development,  Royal Shakespeare Company

10:30 - The rise of social purpose

More and more companies are recognising the power of having a purpose that is greater than making money. This social purpose guides how they do business and it resonates with customers, employees and shareholders.

So why is corporate social purpose so important for charities and how can they seize this exciting opportunity?

Jonathan Andrews, Director, Remarkable Partnerships

11:10 - Coffee & networking

11:30 - Lightening the load of women’s unpaid care work – Oxfam’s unique partnership with Unilever’s Surf

The session will provide an insight into Oxfam’s pioneering, three-year partnership with Unilever’s Surf brand that is aiming to recognise, reduce and redistribute the amount of time spent by women and girls on unpaid care work in the Philippines and Zimbabwe. It will demonstrate how the partnership evolved, combining the insight gained from Unilever’s portfolio of brands used by millions of consumers every day, with Oxfam’s expertise in water infrastructure and gender advocacy. It will outline the collaborative process developed throughout the programme, demonstrating how NGOs can work effectively with a corporate partner to deliver a successful humanitarian programme.

Alex Lankester, Head of Corporate Partnerships, Oxfam

12:10 - The human side of corporate partnerships

Corporate partners are increasingly turning to charities to help them make a difference to their workforce and customers and demonstrate the human value beyond the funds raised. This case study lead session will explore how Marie Curie have worked with partners to produce a range of resources that have enabled their colleagues to better identify and help vulnerable customers.

Joanna Hancock, Head of Corporate Account Management, Marie Curie

12:50 - Lunch & networking


13:50 - Corporate Clinic

Here you'll find skilled, experienced and empathetic corporate fundraising experts. Take a seat and let them and your peers help you work through your biggest corporate challenges.

How to get your corporate partnership working at its best?

Are you getting enough value from your Corporate Partners?

Institute of Fundraising Corporate Special Interest  Group

14:30 - Spreading goodwill over social media - how did Canon & British Red Cross create a UK & International £million marketing campaign

In 2016, the British Red Cross and Canon Europe worked in partnership to develop an international social media marketing campaign. Bringing together two large organisations to develop brand awareness and customer and employee engagement, this partnership was truly multi-faceted. The session will provide an overview of the steps taken to plan, execute and manage this multi-stakeholder initiative, along with the lessons learnt. Attendees will hear how the British Red Cross and Canon Europe worked to develop stakeholder engagement and deliver a partnership across borders with a unifying yet localised approach.

Julie Milnes, Head of Corporate Partnerships, British Red Cross

15:10 - Coffee & networking

15:30 - Taking gentle steps towards strategic

Most fundraisers work for small to medium sized charities but the strategic partnerships from larger charities can be intimidating. How would you even begin to create something like that?

We want to showcase ways you can take steps towards more strategic and ultimately more sustainable partnerships while recognising that not all charities have the brand power or resources to launch the finished product overnight.

Nick Stott, Corporate Development Manager, War Child

16:10 - Cause led partnerships part 1 


16:35 - Cause led partnerships part 2

Developing mission lead partnerships by starting with the cause builds strategic partnerships that extend beyond the financial relationship. Hear how these charities have done just that.

Stephen Legg, Major Gifts Manager, MSF UK 

17:00 - Closing remarks from the Chair

Douglas Campbell Rouse, Director of Partnerships & Philanthropy, WWF UK




IoF Individual member or those working at an IoF Organisational member - £205

Never been an IoF member? Are you working for a charity/not-for-profit organisation?

  • Book the conference AND get a year’s Individual membership benefits: £290

  • Or book the conference only at the not-for-profit rate: £295

Are you working for a corporate/commercial organisation?

Corporate/Commercial conference rate: £425

Small charity rate ( under £500,000 Annual Turnover) - £75 to secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number

Further details and contact information

IoF Events Team
Email: Events@institute-of-fundraising.org.uk
Telephone: 0207 840 1040

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