Individual Giving conference 2017

Individual Giving conference 2017

Date: Monday 13th Nov 2017

Time: 09.00-17.30

Town/City: London , United Kingdom

Location: London , United Kingdom

Venue: Holiday Inn - Bloomsbury

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Individual Giving is vitally important to charities large and small. But with GDPR, increasing media scrutiny, a new regulator and competition from outside the sector, never before have there been so many different views on how we must change.

Because change we must!

At this conference, we are bringing together some of the sector’s leading practitioners, to share how they are growing Individual Giving in their charities. Some are focusing on existing methodologies and making them better to fit our new world, while others are ripping up the rule books and reinventing their Individual Giving programmes.

Not only will you hear about these different strategies, but you’ll have the chance to think about what is right for your own organisation. You’ll be able to discuss what you hear, in small groups and then all together. You’ll hear what your peers think of the different ideas and how they might apply them in their charities. And you will be asked to share publicly or privately what you think. This will be the most interactive and engaging one-day conference you’ll ever have attended and we'll be using the latest technology to track how you are feeling.

And we'll finish with two uplifting sessions - essential for every IG fundraiser, whatever your strategy. In the first you’ll hear practical advice on how to make GDPR work for you and we’ll finish by giving you a chance to meet and listen to some real donors and hear what inspires them to give.

You’ll leave with new ideas to apply back in your charity, confident that IG is not dead and excited to reach out and inspire your donors.

Speakers:

  • Shabbi Amini, Head of Direct Marketing, CARE International
  • Sonya Burke, Global Fundraising Manager, Amnesty International
  • David Conway, Supporter Engagement Manager, CARE International
  • Jenny Crabtree, Head of Public Fundraising, Battersea Dogs and Cats
  • Michael Dixon, Global Digital Specialist, Amnesty International, International Secretariat
  • Jonty Gray, Mass Engagement Director, WaterAid
  • Tim Hunter, Director of Fundraising, Oxfam
  • Joe Jenkins, Director of Supporter Impact & Income, The Children’s Society
  • Jess Hunter, Supporter Appeals Manager, Crisis
  • Richard Moody, Head of Supporter Engagement, Crisis
  • Kirsty Telford, Assistant Head of Individual Giving (Supporter Involvement), St Mungo’s 
  • Sara Thompson, Regular Giving and Engagement Manager, University of Southampton
  • Racheal Tyler, Engagement and Campaign Manager, University of Southampton 

 

Time

The Future of Individual Giving in a Fast-Changing World

08.45        

 Registration and refreshments

09.15

Section 1: Welcome and introduction

Joe Jenkins, Director of Supporter Impact & Income, The Children’s Society

 

Section 2: Different approaches to individual giving in a changing world

09.45

Crisis' award winning Christmas appeals

Crisis' Christmas direct marketing campaign has been massively successful over the last 5 years growing the database of supporters from 150k to 400k over this time. The appeal raised over £13 million in 2016 and has been deservedly recognised as Best Individual Giving Campaign at the IOF awards in July 2017. Crisis will share how to create a successful integrated direct marketing campaign, how to keep it refreshed and growing year on year and how they plan to develop it further in future years, especially once GDPR is in place.

Richard Moody, Head of Individual Giving, Crisis

Jess Hunter, Supporter Appeals Manager, Crisis

10.20

 Diversifying your direct marketing portfolio

Battersea Dogs & Cats Home has been one of the most successful Individual Giving fundraising programmes in recent years, growing from £1m to £19m in six years. They are now using the skills and techniques that they have developed in this time to diversify audiences and to diversify the products they offer.

Jenny Crabtree, Head of Public Fundraising, Battersea Dogs and Cats Home 

10.55

The future of acquisition

Is donor acquisition dead? CARE International don’t think so. In recent years CARE has moved its acquisition spend into new activities and channels, especially digital, to recruit better donors and a lower cost. The secret is in recognising how different channels work and being flexible enough to move between them and in this session CARE will show us why they remain optimistic for the future.

Shabbi Amini, Head of Direct Marketing, CARE International

David Conway, Supporter Engagement Manager, CARE International

11.30

Coffee and networking

11.50 

Engagement first

Engagement - it's the new buzz-word of the sector and represents a shift in both the Individual Giving strategy and ethos. Oxfam will share their thinking behind why they are putting their Engagement First strategy at the heart of their Individual Giving strategy, to grow both the breadth of their reach and the depth of engagement supporters have.

Tim Hunter, Director of Fundraising, Oxfam

12.25     

Individual giving in developing markets

Asia, the Americas and Africa are seeing growth rates in Individual Giving far greater than those seen in the UK. For the first time in 2015, international NGOs invested more than 50% of their investment budgets in fundraising programmes outside of Western Europe. In this session, we will hear how Amnesty International are developing exciting new programmes around the world, and how their learnings could help us here in the UK.

Sonya Burke, Global Fundraising Manager, Amnesty International

Michael Dixon, Global Digital Specialist, Amnesty International, International Secretariat

13.00

Networking lunch

14:00

Section 3: Debate

Over to you.  You’ve heard different charities share their different approaches to individual giving – now what do you think?  Which models sound right for you and what would you challenge? Where do you think individual giving is heading for your charity and the wider sector – and are you excited or scared?! 

Using the latest interactive tools, you’ll have the chance to share your thoughts and hear what others think in small groups and all together.                                

15.00

Coffee and Networking

 

Section 4: What we all need to know 

15.20

Practical approaches to GDPR

Have you still got questions about your approach to Individual Giving once GDPR is fully in force? How will you gather consent? When is opt-in or opt-out the right way to go? What channels should I use? How can I still raise money? How can I find new donors? Sometimes it feels like we all have to be legal and compliance experts, but in this session Sara will draw on her experience at the RNLI and the University of Southampton to give you a fundraiser's guide.

Sara Thompson, Regular Giving and Engagement Manager, University of Southampton

Racheal Tyler, Engagement and Campaign Manager, University of Southampton

16.00

Meet the donors

We've spent the day talking about strategy, techniques, engagement, compliance… But fundraising is all about the donor. We'll finish the day by bringing in real donors who will speak about the causes they love, what inspires them and how they'd like to be treated by you. You'll leave excited to inspire more people like them as soon as you're back at work.

Kirsty Telford, Assistant Head of Individual Giving (Supporter Involvement), St Mungo’s           

Donor panel TBC

16.45

Closing remarks

Joe Jenkins, Director of Supporter Impact & Income, The Children’s Society

17.00

End of conference

 

PRICES:

IoF Individual member or those working at an IoF Organisational member: £205

Never been an IoF member? Are you working for a charity/not-for-profit organisation?

  • Book the conference AND get a year’s Individual membership benefits: £290

  • Or book the conference only at the not-for-profit rate: £295

Are you working for a corporate/commercial organisation?

Corporate/Commercial conference rate: £425

Small charity rate ( under £500,000 annual turnover) - £75 to secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number

 

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Further details and contact information

The Events Team
Email: events@institute-of-fundrasing.org.uk
Telephone: 02078401041

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