Major Donor Fundraising Conference 2017

Major Donor Fundraising Conference 2017

Date: Monday 6th Mar 2017

Town/City: London , United Kingdom

Location: London , United Kingdom

Venue: Holiday Inn - Bloomsbury

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Major donor fundraising has the potential to make a sudden and dramatic difference to your charity’s activities, but how do you go from business as usual to a step change?

With added pressure on wealth screening, the environment is set to change for those involved in high value fundraising. 

Attend this year’s Major Donor Fundraising Conference to ensure you are up to date with the dos and don'ts, as well as showcasing some of the most successful strategies of recent years. This conference will be your one stop shop to gaining insight on how charities around the country have been doing everything from cultivation to stewardship and beyond. 

Other topics this year will include: 

  • Managing development boards
  • Training senior volunteers


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09:00 - Registration and refreshments

09:30 - Opening remarks from the Chair

Antonia Newman, Associate Director, Philanthropy, The Royal Marsden Cancer Charity

09:50 - Utterly, searingly bonkers

In just three years the Auckland Castle Trust has secured £90m to restore the Castle and its vast walled garden; to build world-class museums and galleries, and implement wide-reaching and acclaimed community programme in a deprived community (spanning a spectacular night-time show starring 2,000 volunteers, through working with excluded school-children who became the Castle’s best tour guides).

Its own Chairman described the scheme as ‘utterly, searingly bonkers’ – but has been its principal financial backer as well as leader. Yet Auckland Castle has secured over £20m in grants from national funders, making it one of the most successful ever museum fundraising projects outside London. The ingredients? Listening to potential donors, a small but passionate team, and a compelling, if quixotic, message…

Patrick Boggon, Director, Tarnside

Frances Snowden, Projects Manager, Tarnside

10:30 - Legal

There has been a huge amount of discussion and debate about ICO rulings and charities are asking lots of questions: Opt in v opt out? Screening and processing data effectively? What are the rules you have to follow and what should you be doing? This session will take you through the current rules and will look ahead to potential changes in the future. Hear from our experts on how you can communicate with your donors effectively and make sure your fundraising is compliant

Hannah Lyons, Associate, BWB

Daniel Fluskey, Head of Policy, Institute of Fundraising

11:10 - Coffee & networking

11:30 - Overview Major Donor

Who makes donations worth £1 million or more, and why? This talk explores the world of mega-philanthropy, sharing insights into the people who give - as well as those who ask for - the biggest charitable donations. Drawing on nearly a decade of research, this talk explains how many million pound donations are given by UK donors and to UK charities, what kinds of causes receive such support and what donors hope for in return. 

Beth Breeze, Director of the Centre for Philanthropy, University of Kent

12:10  Feel the fear and ask anyway

Making the ask can be terrifying, so how do you cope with the fear and do it anyway? Drawing upon personal experience, the speakers will share what has worked for them, unpicking how to choose the right moment, the right amount and the right person to ask. With real life examples from a range of charities, including the NSPCC, The Royal Society and International Rescue Committee UK, this will be a practical, candid session that will help you enjoy asking successfully.

Alison Pemberton, Head of Major Giving, NSPCC

Kate Hogg, Director, Beneficial Fundraising

12:50 - Lunch & networking

13:50 - Major gifts from higher education and beyond

King’s College London continues to push boundaries following the successful close of the award winning ‘World questions| King’s answers’, which raised £600m to help tackle some of the world’s biggest questions.  In a competitive fundraising market, how do we shape a successful major gift fundraising programme? How do we embed fundraising in the organisational culture? These are questions all sectors struggle with. Using case studies from higher education, the arts and charity sectors, we will look at some of the key learnings, opportunities and challenges to discuss how focusing on donor motivation can unlock the biggest gifts for your organisation.

Victoria Sloan, Associate Head of Major Gifts, King's College London

14:30 - Developing your Stewardship programme

Are you presenting donors with personalised engagement opportunities? Are they a natural advocate for your work? Do you collaborate effectively with other teams to maximise the donor's impact? 

Hear what works and what doesn't from Paul as he takes you through the stewardship of RNIB's current major donors and how NLP (Neuro-Linguistic Programming) can help. 

Paul Cartwright, RNIB

15:10 - Coffee & networking

15:30 - How to inspire Trustees to become active participants in the MD function

An organisations' trustees are one of the greatest resources available to the Major Donor function. Using case studies from both small and large charities, this session will explore how to develop and make the most of your relationship with your Trustees. By thinking broadly about impact, not just in terms of financial support but also networks and introductions, and treating your trustees as you treat your major donors, you can unlock transformational value from your trustee relationships.

Hannah-Polly Williams, Head of Philanthropy and Partnerships, International Rescue Committee 

16:10 - Step change using your Major Donor Programme

Hear how to take your organisation through a step change using your major donor programme.

Michelle Mitchell, CEO, MS Society

17:00 - Closing remarks from the Chair

Antonia Newman, Associate Director, PhilanthropyThe Royal Marsden Cancer Charity



IoF Individual member or those working at an IoF Organisational Member - £200

Booking as non-member?

Attend the conference AND get one-year’s Individual membership: £280

Or book conference only at the not-for-profit rate: £285

Commercial organisation rate: £410


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Further details and contact information

IoF Events Team
Telephone: 0207 840 1040

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