Transforming your Supporter Journey 2017
Date: Monday 11th Sep 2017
Town/City: London , United Kingdom
Location: London , United Kingdom
Venue: Holiday Inn - Bloomsbury
Every fundraising organisation will need to ensure data compliance: storage of data will need to be reviewed and processes will need to be updated… but are you GDPR ready?
There is now less than a year to go until the new EU General Data Protection Regulation comes into effect, bringing major changes that will have an impact on the fundraising and supporter care activities of all charities in the UK. Every fundraising organisation will need to ensure compliance: storage of data will need to be reviewed and processes will need to be updated… but are you GDPR ready?
The Transforming your Supporter Journey conference will bring together speakers, from both within and outside of the sector, who will speak candidly about their supporter care processes and the challenges they’ve overcome on their journey to ensuring their charity is fully compliant.
Plus, hear how your peers have made data and insight the central point for all communication planning and have responded to the demand for more personalisation throughout the supporter journey.
From strategic to cultural changes and everything in between, this conference will help you to take the first step to ensuring that you are completely compliant, both today and in the months to come.
09:00 Registration and refreshments
09:30 Opening remarks from the Chair
Leesa Harwood, Director of Community Lifesaving and Fundraising, Royal National Lifeboat Institution
09:50 Are you GDPR ready?
Hear how the new data protection laws will affect your supporter journey. Now is the time to ensure your acquisition of new donors is done correctly and build donor engagement strategies that fit within the regulatory structure.
This practical session will give you the opportunity to ask questions to help ensure you are compliant.
Mark Abbott, Associate, Bates Wells Braithwaite
10:30 Crossing the donor consent chasm: 10 practical steps to making the leap
The nuts and bolts of how to handle consent, permissions and the donor – presented by an experienced, hands-on panel of practitioners and system developers. It’s time to stop talking and get to grips with live examples of what charities and other organisations are already doing: the good, the bad, the ‘how to’ and the ‘should do’.
Attendees will be walked through ten crucial steps for their charity to follow in building and maintaining an effective consent environment. The panel will showcase examples from markets where consent is already an established feature; attendees may ask their own questions.
J Cromack, CEO, Wood for Trees
Andrew Sargent, Consultant Analyst, Wood for Trees
11:10 Coffee & networking
11:30 Incorporating donor consent into your supporter strategy
With GDPR looming, hear about what some of the UK’s largest charities are doing to gain permissions from their existing donors and launch through-the-line campaigns that promote the same to prospective supporters. You will be encouraged to think about your own organisational strategy for gaining consent and the kind of creative messaging that your donors might respond to.
Mark Foster, Head of Planning, Open
Sinead Chapman, Strategy Director, Open
12:10 The science of supporter consent
What’s the most effective way to gain supporter consent? No one in the sector has an answer (unless we call the well-publicised opt-in failures a success).
In this session Dr. Koutmeridou, PhD and Crisis will share how behavioural science has both found an answer and invalidated so called ‘best’ practise.
Delegates will leave this session knowing both what they need to test and how they need to test it.
Dr Kiki Koutmeridou, PhD, Behavioural Science Strategist
Derek Roberts, Senior Direct Marketing Executive, Crisis
12:50 Lunch & networking
13:40 How to develop a memorable donor experience in ten steps
The Commission on the Donor Experience launched their 26 projects earlier this year which were the result of hundreds of volunteers bringing together their experience. Project 5 – The supporter journey defines a process that fundraisers can use to offer their donors a satisfying, rewarding long-term experience.
This session will look at the ten principles identified as essential to developing supporter journeys and show how some of the charities that responded to a call for examples are trying to deliver a memorable donor experience.
Morag Fleming, Account Director, Karat Marketing
14:20 Measuring supporter commitment and demonstrating its impact on fundraising ROI
Most charities understand the value of supporter satisfaction and wish to improve how they treat their supporters. But how can charities turn this ambition into a measurable framework aligned with their strategic goals?
Lewis Coghlin, Director of Fundraising, Cats Protection
James Long, Strategy Director, DMS
15:00 Coffee & networking
15:20 Re-inventing the Donor Experience
How many donor journeys led to the exact same place? No matter what we try net revenue and retention rates barely change.
Through looking at case studies from Amnesty and others, attendees will be the first in the world to learn:
• How to uncover identity, commitment and experience
Ilja de Coster, Fundraising Data Strategist, Amnesty International
Charlie Hulme, Creative & Managing Director, Donor Voice
16:00 Sailing storms without a paddle: permissions, portals and supporter journeys
To share learnings from Woodland Trust’s experience of developing a permissions strategy ahead of GDPR in May 201, including thoughts about what decisions were made, how supporters were approached to gain consent and how the supporter journeys will play a part in the process.
David Reeves, Supporter Journey Manager, The Woodland Trust
Karen Richardson, Lead Retention and Engagement Manager, The Woodland Trust
16:35 Building our supporter experience on insight
At National Deaf Children’s Society we’ve re-created our supporter journey from scratch.This session tells the story of how we’ve gathered insight into what our supporters really think about us, from developing new stories and propositions to tell, through to an all-new set of communications on our newly-launched brand!
Hear from the National Deaf Children’s Society team about their “supporter journey” journey.
Chris Keating, Head of Supporter Retention, National Deaf Children's Society
IoF Individual member or those working at an IoF Organisational member - £205
Never been an IoF member? Are you working for a charity/not-for-profit organisation?
- Book the conference AND get a year’s Individual membership benefits: £290
- Or book the conference only at the not-for-profit rate: £295
Are you working for a corporate/commercial organisation?
Corporate/Commercial conference rate: £425
Small charity rate ( under £500,000 annual turnover) - £75 to secure your small charity rate please email firstname.lastname@example.org with your charity number
Further details and contact information
IoF Events Team
Telephone: 0207 840 1040