Webinars

 

GTHPlease see below for any updates on our series of webinars, which cover a variety of different topics. These will be run frequently up until March 2016 when the programme will finish.

The majority of the webinars will be case-study led, with a fundraising expert from the heritage project presenting. The webinars will enable you to see how the fundraising methods covered in each topic have been put into practice using 'real-life' examples. 

All webinars are free of charge and will be approximately 45 minutes in length and provided by WorkCast logo 2015


GIVING TO HERITAGE: PROGRAMME ACHIEVEMENTS, NEXT STEPS AND FURTHER TRAINING & SUPPORT - WATCH ON-DEMAND

In the final webinar as part of the first Giving to Heritage programme, Mark Webb the GtH Project Manager at the Heritage Alliance wraps up with some interesting thoughts, insights and information on what is next for fundraising in the heritage sector.

  • The highlights of GtH and statistics
  • Have we met our objectives?
  • Evaluation exercise – appeal to delegates to complete the Consilium Survey
  • What’s next after GtH1

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IMPACT REPORTING IN THE HERITAGE SECTOR - WATCH ON-DEMAND

In this webinar, recorded live at a Giving to Heritage workshop, Lynn Simmonds from New Philanthropy Capital will be providing a unique insight into how to go about measuring, communicating and reporting the impact of heritage organisations.
 
Lynn will introduce the ‘four pillars’ concept and describe how heritage organisations can use the approach to better communicate their impact to stakeholders and funders.

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STRUCTURING YOUR ORGANISATION FOR FUNDRAISING - WATCH ON-DEMAND

In this webinar we are joined by Perdita Hunt, Director of the Watts Gallery, who will be discussing why and how to structure your heritage organisation for successful fundraising. Over the course of the webinar Perdita will cover topics including the role of Trustees, how to manage key stakeholders, fundraising approaches and much more. Perdita will also be providing case studies and examples from her own time in the Heritage industry.

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 MAGIC MESSAGES: THE CASE FOR SUPPORT - WATCH ON-DEMAND

In this webinar Kim Van Niekerk, Institute of Fundraising Consultant examines the importance of having a Case for Support before embarking on fundraising campaigns. Kim will explore how to prepare powerful and effective fundraising messages, develop key elements of a great message and analyse why different audiences need different messages and how to tailor a Case for Support to them.

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IF IT IS BROKE... FIX IT: HOW TO FIND OUT IF YOUR FUNDRAISING MESSAGES ARE WORKING - WATCH ON-DEMAND

In this webinar Kim Van Niekerk, Institute of Fundraising Consultant, explores how to determine and analyse your fundraising messages as well as how to fix any problems and develop great fundraising message

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WHY BEGGING, STEALING AND BORROWING WILL NOT BAG YOU A MAJOR DONOR - WATCH ON-DEMAND

In this webinar Institute of Fundraising Consultant Kim Van Niekerk will be discussing Major Donors. Kim reflects on what a major donor is, the mentality of working with them and why they want to give. It will also give you practical tips on  how to present your project in just the right way to interest them.

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WHEN MARS AND VENUS COLLIDE: CORPORATE PARTNERSHIPS IN THE HERITAGE SECTOR - WATCH ON-DEMAND

In this theory based webinar we are joined by Institute of Fundraising consultant Kim Van Niekerk who will be discussing Corporate Partnerships in the Heritage Sector. This will include the why, when and how to work with businesses as well as discussing the key components of successful corporate relationships.

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AVENUE HOUSE: TRUSTS, FOUNDATIONS AND BUILDING A SUCCESSFUL APPEAL: WATCH ON-DEMAND

For this webinar we are joined by Andy Savage, Chairman of the Avenue House Estate Trust, who discusses how to build a package of matched funding for a Heritage Lottery Fund led project, in this case to refurbish the Estate Gardens. He looks at how to demonstrate financial credibility, how to build up a package from differing sources of funding, including corporates, the community, volunteering, the Livery Companies and other local charities, and how to bring them all together in a combined package.

The case study will is put into context by Institute of Fundraising trainer and independent consultant Valentine Morby. Valentine will also be providing a theoretical background to this area of fundraising and both will be answering your questions towards the end.

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USING MATCHED FUNDING TO ENCOURAGE GREATER SUPPORT FOR YOUR ENDOWMENT AND CAPITAL CAMPAIGNS: WATCH ON-DEMAND

We all want to provide incentive to our donors – what better way than asking them! 

Institute of Fundraising trainer Valentine Morby is joined by 
Trish Roath of the Holburne Museum (Bath) who will show how Endowment and Capital fundraising is very different to raising funds for operations. Trish will take you through a Case Study of how to use matched funding, and also talk you through some key strategies before you undertake your next major campaign for your museum or heritage entity. 

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IRONBRIDGE GORGE MUSEUMS - HOW A WORLD HERITAGE SITE ANALYSES AUDIENCES TO TARGET FUNDRAISING EFFORTS: WATCH ON-DEMAND

In this webinar Ian Bapty from the Ironbridge Gorge Museum Trust discusses how the Ironbridge Gorge Museum uses audience analysis to target its fundraising effort, including developing giving from small and larger donors and their recent (successful) fundraising campaign for the Museum of the Gorge refurbishment. He will show how in addition to the desired outcome of getting the funds for that project, they also managed to activate giving in terms of a different donor demographic. 

Ian Bapty is joined by Institute of Fundraising trainer Jo O'Sullivan who provides an overview of the area and developing the background to Ian's case study. 

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CROWDFUNDING IN THE HERITAGE SECTOR - Bringing the William Boulton Steam Engine at Middleport Pottery Back to Life: WATCH ON-DEMAND

In this webinar Jeri Smith-Cronin of the Princes Regeneration Trust provides a case study of a successful crowdfunding campaign to restore an 1888 steam engine in Middleport Pottery, Stoke-on-Trent. Jeri discusses both the advantages and pitfalls of crowdfunding in the heritage sector based on his own experience of the project. 
 
Jeri is joined Jo O'Sullivan, Institute of Fundraising expert, who will be providing context to the case studies and insight into the theory behind this exciting aspect of the fundraising cycle. 

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ALL IN THE OBJECTIVES: WATCH ON-DEMAND

This webinar covers objective setting when planning fundraising strategies and campaigns. This includes:

- Why have any objectives
- What you can set objectives around in fundraising
- How to write objectives that are meaningful
- How to check if you have got the resources to hit your objectives

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INDIVIDUAL GIVING- GENERATING INCOME VIA MEMBERSHIP SCHEMES: WATCH ON-DEMAND

In this webinar Jo O'Sullivan, Institute of Fundraising Trainer will be joined by Heritage & Environment Fundraising Consultant Jo Bussey. Between them they will give an overview of the basics of how to introduce and manage a membership scheme – with particular emphasis on organisations on a low budget or that have limited staff resources. 

Jo will provide hints and tips on what to consider prior to introducing a membership scheme, providing examples from her roles as Head of Fundraising at Tullie House Museum and Shakespeare Birthplace Trust.     
 
The webinar will include data management, membership marketing and events. 

If you have thought about introducing a membership scheme but didn’t know where to start, then this is the webinar for you.

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MEASURING & COMMUNICATING THE IMPACT OF HERITAGE ORGANISATIONS FOR FUNDERS: WATCH ON-DEMAND

Using current, live examples including St Marie's Cathedral (Sheffield) and Albert Dock (Liverpool), Heritage Consultant John Williams discusses the importance of measuring, demonstrating and communicating the benefits for funders to help create robust fundraising strategies for heritage organisations.


John is joined by Jo O'Sullivan, Institute of Fundraising expert, who will be providing context to the case studies and insight into the theory behind this crucial area of the fundraising cycle. 

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Auditorium

 

PLANNING FOR SUCCESS AND REALITY: WATCH ON-DEMAND

In this webinar, Kim Van Niekerk will be discussing how organisations can effectively plan fundraising campaigns. Areas of focus will include: 

- What a SWOT plan is
- How it works and can be used to add value to your fundraising planning
- What to fill in each section to make it worthwhile doing
- How to make it work for you, helping you to see what preparation you need to do before you start fundraising next year and what types of fundraising you would be wise to carry out.

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PARTNERING WITH BIGGER ORGANISATIONS: WATCH ON-DEMAND

In this webinar Louisa Yates from Gladstone's Library discusses the vast potential of partnering your heritage organisation up with bigger institutions and considers how a small body negotiates parity with an institution that has many more people, networks, power and money. Louisa will be drawing on her own experiences at Gladstone's Library and will provide greater insight into this area. 

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TRUSTS, FOUNDATIONS & HIGH NET WORTH INDIVIDUALS - WHAT MADE THEM SUPPORT ELIZABETH GASKELL'S HOUSE? WATCH ON-DEMAND

For this webinar we are joined by Jo O'Sullivan an Institute of Fundraising trainer and consultant who will talk about the funding available from Trusts and High Net Worth Individuals in the UK and how the heritage sector currently fares. Jo will be joined by John Williams, Heritage Consultant and Project Manager, who will discuss how Elizabeth Gaskell’s House and other organisations in Manchester have successfully approached Trusts, Foundations and High Net Worth Individuals and persuaded them to make significant contributions to capital developments and activities.  

Who was approached? Why were they approached? Why did they provide support? How was their interest maintained? What is the future of the relationship? Watch now to find out...

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ON DEMAND: EFFECTIVE FUNDRAISING LEADERSHIP TO SUPPORT MAJOR GIVING

This Webinar offers a guide to creating the leadership structures that will help you drive and support major giving. Whether you are raising funds for on-going programmes, core costs, a capital campaign, an endowment fund or a combination of these, motivated and focused leadership are essential. 

Valentine Morby, Institute of Fundraising expert and trainer, will be providing an overview of effective leadership when considering fundraising and will be joined by Melanie Stoutzker, a development consultant in the cultural and heritage sector.

Melanie will be providing further insight on the process of forming, motivating and managing a group of ‘givers and getters’ and will be drawing on examples from her experiences with a number of organisations include the Natural History Museum, South Georgia Heritage Trust, Christ’s Hospital School and the National Portrait Gallery.  

ON-DEMAND: FROM NOTHING TO SOMETHING - DEVELOPING YOUR LEGACY STRATEGY FROM SCRATCH

In this webinar we are joined by Claire Routley an Institute of Fundraising trainer and consultant who will provide an introduction to Legacy Fundraising for Heritage and research available in the field generally,  and Mary Atkins, Head of Fundraising at the Country Trust, who will help you understand how to take research findings and convert them into a simple but effective legacy campaign. Register now to see how research findings from the Office of Civil Society, The IoF Legacy SIG and Remember a Charity were used to consider and create marketing tools, both online and traditional and to segment existing data to initiate a new legacy campaign.

ON- DEMAND: CALLING ALL ANGELS - THE CASE FOR SUPPORT AT ST NICHOLAS CHAPEL

For this webinar we are joined by Jo O'Sullivan an Institute of Fundraising trainer and consultant who will provide a general overview on the importance of having a Case for Support and Matthew McKeague who will be discussing how developing an effective Case for Support and the use of high quality marketing ensured the success of the St Nicholas Campaign. Listen in to learn more about their targeted case for support and the effective tools they chose to use such as a good tag line or quality photography.

By solely focusing on moving ‘beyond heritage’ St Nicholas Chapel was able to widen the appeal and the impact of the project through the added benefit of a partnership with Churches Conservation Trust.

 ON-DEMAND: CORPORATE PARTNERSHIPS

In this webinar we are joined by Jo O'Sullivan an Institute of Fundraising trainer and consultant who looks at the bigger picture of UK corporate fundraising and provides you with top tips, advice and sources of further help to help you on your way. We are also delighted to be joined by Sassy Hicks, Membership, Marketing and Projects Manager for the Association of Independent Museums (AIM) who explains how she has worked with local, national and international corporate partners to help support a variety of heritage and Third Sector projects.

If you have never worked with corporate partners before, this webinar will provide you with some useful tips to help you get started. Sassy believes that mutual benefit and risk taking are the twin factors that forge a successful working partnership and the webinar includes practical examples that you can use at your own museum or heritage site. Stay tuned to hear some frequently asked questions answered and don't forget to click the resources tab to see any extra questions that we didn't have time for!

 ON-DEMAND: A MIXED FUNDRAISING MODEL

This webinar introduces you to a mixed fundraising strategy which has been operated successfully at regional museum and gallery The Lightbox. It demonstrates why this is a more sustainable model in times of economic stringency and how it can also engage your community and stakeholders effectively.
 
It briefly examines a portfolio of fundraising opportunities from corporate support and maintaining those relationships to how to utilise friends and members in active fundraising.
 
Marilyn Scott Director of The Lightbox uses the example of her own gallery and museum to illustrate that a broad range of fundraising opportunities can be accessible to those without enormous development resource and that accessing a little from a lot of people can be a safer option than relying on one major funder. She examines how in times of declining local authority funding local communities are even more vital in their role as fundraisers and advocates. She is joined by Valentine Morby, an IoF trainer, who provides an overview of potential income streams.

ON-DEMAND: MAKING THE MOST OF DIGITAL FOR HERITAGE FUNDRAISING 

How can your heritage organisation use digital tools to raise more money from more sources? More importantly, how can you do that with limited digital skills, time or money?

Howard Lake, publisher of UK Fundraising (www.fundraising.co.uk) for the past 20 years, will share some practical and low cost tips to get you making the most of digital and social media.

This great webinar covers:

  • Tweaking your website and email communications -make sure you get the most from them!
  • How to inspire and support your donors and supporters (and staff and trustees!) in spreading your fundraising message to wider audiences
  • Find out which tools and channels to focus on. Is crowdfunding worth a try? What is Facebook good for? What about SMS text giving?
  • Great tips demonstrated through the case study: Colchester's Roman Circus
  • Measure what you do AND you can learn from it! 

 

Expect tips, tools and examples of what can be done, but with a clear sense of priority order. 


ON-DEMAND: SUCCESSFUL EVENT FUNDRAISING!

This webinar features Valentine Morby, an IoF trainer and fundraising consultant, who briefly examines the advantages and disadvantages of event fundraising as well as Sarah Mitchell, Development Executive of the Watts Gallery Trust. Sarah uses the Watts Team Triathlon campaign as a case study to describe the use of digital giving as part of a fundraising event. They will discuss how the campaign used digital communications to raise money for the Save the Watts studio project. This example of an ‘extreme fundraising’ event was able to beat a target of £10,000.


ON-DEMAND: Fundraising in the Community: Hastings Pier - Community Shares

Watch this on demand webinar for an introduction to the role of community fundraising and a range of community fundraising tools suitable for heritage organisations. Discover the benefits of community shares in particular as the chief executive of the Hastings Pier group demonstrates their use in funding the on-going restoration of Hastings Pier.

 HeritageLottery

sublanding Hastings Pier
Hastings Pier and the role of Community shares