Diploma in Direct Marketing
The proposed Diploma in Direct Marketing will be designed to equip new or aspiring managers with the tools, techniques and resources to manage a Direct Marketing department and aimed at people who have been working in a DM capacity for 2 years or more. The course includes content and assessment related to people management and therefore learners should either be in, or aiming to progress to a managerial role within the direct marketing field.
This qualification is likely to be comprised of six units, covering the following key areas:
- Unit 1: Developing a Direct Marketing strategy
- Unit 2: Managing the DM mix
- Unit 3: Making a case for investment
- Unit 4: Managing a DM team
- Unit 5: Working across departments and gaining organisational input
- Unit 6: Managing External Relationships
Assessment for the Diploma level qualification will include assignments, a presentation, a 3-hour exam and a reflective account.
If you are interested in receiving details on the course once they become available please email the Academy Team at firstname.lastname@example.org including "Diploma in Direct Marketing" in the subject line.
Please note this qualification is not yet available and we do not yet have a confirmed launch schedule.
Thank you for your interest.