Diploma in Fundraising

Diploma in FundraisingKeen to advance your strategic fundraising and management skills? The Diploma in Fundraising builds on your existing experience and skills to consolidate and expand your knowledge in all key aspects of fundraising, including strategic planning and innovative techniques involved in e-fundraising.

Who is this qualification for?

This qualification contains significant elements of management and strategy and is designed for those whose roles are concerned with these areas. As a guide you should have a minimum of three years fundraising experience either in a paid or voluntary capacity and have management experience.

What are the benefits to you and your organisation?

You will become a more successful, confident and strategic fundraising manager and leader. In addition to consolidating your existing fundraising knowledge you will learn and understand how to apply proven techniques to enhance your own and your team's performance and development. These skills will enable you to manage the sustainable development and growth of your organisation's fundraising income streams.

What will you learn?

  • The Direct Response Fundraising unit examines the definition, evolution and role of direct response, individual giving behaviour, direct response planning, testing, fundraising media, e-fundraising, the online communications mix, best practice and cost structures and the characteristics of effective fundraising websites
  • The Major Gift Fundraising and Legacy Giving unit looks at forms of major gifts, the principles of prospect research, the institutional readiness, systems and processes to support major gift fundraising. In addition to this the categories and characteristics of capital campaigns will also be studied. This will include use and content of feasibility studies and monitoring and evaluation as well as the current trends of legacy giving, legacy solicitation methods, joint promotions and the role of third party partners
  • The Corporate and Grant Fundraising unit explores the forms and motives of support, CSR, organisational giving behaviour and relationship development. It will look at the management of payroll giving in the overall fundraising mix, identification of needs appropriate for grant support and the difference between restricted and unrestricted funds. It will also examine reporting requirements and organisational behaviour
  • The Fundraising Management unit analyses motivation at work, leadership and performance appraisal. It will look at reasons, methods and characteristics of a legally defensible appraisal system and volunteer recruitment and retention. It will also examine volunteer induction and training, key volunteer legislation, reasons for volunteer attrition and strategies to prevent this


You need to complete a series of three work based and case study assignments and take a three hour examination under formal exam conditions. To help you plan your studies the assignment deadlines and exam date for each course are provided to you on each course's booking information page within the Events & Training Calendar.

To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a good command of written and spoken English to complete assignments to the required standard.

Course formats

The course is taught via a number of formats so that you can choose the one which best suits your needs. These include a 5 full day residential training course in Southampton, 15 week evening course in London and 5 full day non-residential courses at various locations outside London; as a guide courses usually run during the spring and autumn.

What level of commitment is needed?

Whichever course teaching format you choose you are expected to attend every session and actively engage with your class and tutor. If you fail to attend and/or engage you will disrupt your own learning experience and the shared learning experience of your group.

You are also expected to study in your own time. On average the length of time needed to complete the Diploma in Fundraising is approximately six to nine months.

To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a good command of written and spoken English to complete assignments to the required standard.

You will need Internet access to enable you to register for the file sharing service which provides essential free online course materials. You will need to purchase the course textbook Sargeant, A. and J, E. (2010) Fundraising Management: Analysis Planning and Practice, Routledge, London - it is not included within the course fee.

Booking information, terms and conditions and course dates

To book your place on a Diploma in Fundraising course visit the Events & Training Calendar.

Booking terms and conditions apply for all IoF qualification courses - for details please click here.

You must hold a valid IoF individual membership while studying for a qualification. This gives access to range of benefits which should benefit your studies and wider professional development.

Please note if you are a new member you will need to provide a reference to complete your membership application and our Membership team will get in touch with you to arrange this on receipt of your booking. You can visit our membership pages for more information.

What our learners say

Click on an image to watch a short video.

Nina Suffuri Rumella Edward


After completing the Diploma in Fundraising you might wish to progress to the Advanced Diploma in Fundraising (available 2013-4).

Contact us

For more information place contact our IoF Academy team on 020 7840 1020 or email academy@institute-of-fundraising.org.uk.