Legacy Marketing and In Memoriam
The main purpose of the group is to provide, under the umbrella of the Institute of Fundraising, the appropriate forum(s) in which those engaged in both legacy marketing and/or in memoriam fundraising can exchange best practice, debate sector trends/research and proactively seeking to raise the profile of legacy marketing and in memoriam fundraising within the voluntary sector.
The Legacy Marketing & In Memoriam special interest group, through the voluntary involvement of its membership, aims to:
- Provide E.groups where members can exchange news and views on issues relating to legacy marketing and in memoriam fundraising.
- Arrange regular meetings where members will have the opportunity to meet/network in order to discuss issues and share best practice in relation to both legacy marketing and in memoriam fundraising. Although the group will generally meet as a whole it is the intention that dedicated meetings for each strand are made available.
- Proactively engage with the Institute to represent the views of the membership where appropriate – for example in relation to the Legacy Fundraising Code of Practice.
- To ensure that the activities of the group are conducted in accordance with Institute’s Guidelines pertaining to special interest group status and to do so at minimal cost to members.