Fundraising Events Management

2 days

Aims

To provide the background knowledge and basic skills required to plan and deliver a successful fundraising event.

For

Fundraisers involved with planning and delivering events either as beginners or intermediate level managers.

Learning Outcomes

- Explain the range, scope, objectives and nature of charity events and where events fit in to the wider fundraising mix
- Identify the basic principles of planning an event
- Construct a plan, timeline and budget for an event
- Develop an event day checklist
- Understand the basic legal and fiscal rules governing events
- Communicate and manage within an event

Content

- Purpose, range and scope of fundraising events
- Selecting dates and venues
- Marketing, promotion and sponsorship
- Budgets, break even and return on investment
- Working with volunteers and celebrities
- Project planning, checklists and event evaluation