Legacy Marketing & In Memoriam

The main purpose of the group is to provide, under the umbrella of the Institute of Fundraising, the appropriate forum(s) in which those engaged in both legacy marketing and/or in memoriam fundraising can exchange best practice, debate sector trends/research and proactively seeking to raise the profile of legacy marketing and in memoriam fundraising within the voluntary sector.

The Legacy Marketing & In Memoriam special interest group, through the voluntary involvement of its membership, aims to:

• Provide E.groups where members can exchange news and views on issues relating to legacy marketing and in memoriam fundraising.
• Arrange regular meetings where members will have the opportunity to meet/network in order to discuss issues and share best practice in relation to both legacy marketing and in memoriam fundraising. Although the group will generally meet as a whole it is the intention that dedicated meetings for each strand are made available.
• Proactively engage with the Institute to represent the views of the membership where appropriate – for example in relation to the Code of Fundraising Practice for Legacy Marketing and In Memoriam fundraising.
• To ensure that the activities of the group are conducted in accordance with Institute’s Guidelines pertaining to special interest group status and to do so at minimal cost to members.