Major Donor Fundraising

Introduction to Major Donor FundraisingWith individuals in the UK donating £9.9billion in 2008/2009 to charitable causes (UK Giving 2009), the relationship between charities and individuals is exceptionally strong. However, economic pressures have led to fewer large gifts being made. At this time, strong relationships with major donors are more crucial then ever.

To maximise the benefit of major donor relationships, charities must not only have a comprehensive apporach to major donor fundraising but also an awareness of many other aspects of fundraising. For example, major donors may wish to support charities through private trusts and fundraisers need also an awareness of any tax-reliefs that might apply.

Excellent donor care can lead to long and beneficial relationships with donors. Donors may then choose to support the charity in other ways such as through leaving a legacy or giving through business.

Codes of Fundraising Practice

The Institute has created a Best Practice for Major Donor Fundraising Code, to provide charities with guidance on how to navigate this crucial area and ensure that they have a comprehensive approach that will ensure the best relationship possible.

The Codes highlight the law and best practice for a range of fundraising techniques. All of the Codes are available online.

Of particular note in relation to major donor fundraising are:

Other Institute Resources

The Institute has a number of Special Interest Groups including one for major donor fundraises. The groups are run by volunteers, who are practitioners with experience in the specific fundraising technique.

The Institute also hosts the Tax-Effective Giving Initiative, which assists in maximising donations from individuals through a number of methods, including Gift Aid and Payroll Giving, and is a vital resource in working out the most tax-effective method for individuals to give.