Fundraising strategy

Having a clear fundraising strategy is essential to keep your organisation or department on track with its fundraising goals and to get the best returns from your time, effort and budget.

Read the popular blog post 'So, what should feature in a fundraising strategy' and find out the three main elements of a fundraising strategy.

This section also includes videos to help you with:


Developing a fundraising strategy 


Internal fundraising environment 


External fundraising environment 


Case for support 


Scheduling your fundraising


Segmenting your donor database


SMART fundraising objectives


SWOT Analysis for fundraising


Understanding your charity's marketplace