Fundraising strategy

Having a clear fundraising strategy is essential to keep your organisation or department on track with its fundraising goals and to get the best returns from your time, effort and budget.

Read the popular blog post 'So, what should feature in a fundraising strategy' and find out the three main elements of a fundraising strategy.

This section also includes videos to help you with:

 

Developing a fundraising strategy 

 

Internal fundraising environment 

 

External fundraising environment 

 

Case for support 

 

Scheduling your fundraising

 

Segmenting your donor database

 

SMART fundraising objectives

 

SWOT Analysis for fundraising

 

Understanding your charity's marketplace