Having a clear fundraising strategy is essential to keep your organisation or department on track with its fundraising goals and to get the best returns from your time, effort and budget.
Read the popular blog post 'What should feature in a fundraising strategy' and find out the three main elements of a fundraising strategy.
This section also includes videos to help you with:
Developing a fundraising strategy
Internal fundraising environment
External fundraising environment
Case for support
Scheduling your fundraising
Segmenting your donor database
SMART fundraising objectives
SWOT Analysis for fundraising
Understanding your charity's marketplace