Research, reports and guidance

Welcome to our research, including latest fundraising reports, academia portal, online giving trends, Fundraising Index and the latest Managing in a New Normal survey. Good fundraising inevitably depends upon knowledge of the subject area and existing fundraising research can go at least some way to answering some of these questions.

All of our research, reports and guidance can be found below:

sublanding All research and reports
Explore all of our research and reports
sublanding All guidance
Explore the Institute's practical fundraising guides
sublanding Insights into Charity Fundraising
Series exploring whole experience, actions, and attitudes of people in their engagement and donations to charities
sublanding GDPR Essentials
To help fundraisers understand the key parts of GDPR
sublanding Good Asking
The role of research in efficient, effective and enjoyable fundraising - April 2017
sublanding Trustees and Fundraising
Explore our resources focusing on trustees and fundraising - Oct 2016
sublanding Treating Donors Fairly
Our updated guidance on treating donors fairly - updated Nov 2016