Insights into Charity Fundraising
This research is a series of joint reports by the IoF and YouGov which look at the whole experience, actions, and attitudes of people in their engagement and donations to charities.
The research comes from public polling research conducted earlier this year and each thematic report looks at a different aspect of people's behaviour when asked to support good causes.
Insights into Charity Fundraising 2017 - full report
For particular snapshots on the following:
1. Changes in knowledge, attitude, and action as a result of donating - available now
2. Why people give and their experience of donating - available now
Get involved on social media with #IoFinsights
Produced by YouGov and the Institute of Fundraising