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IoF statement in response to NCVO/CAF survey of individual giving

13 November 2012

Decline in individual giving highlighted in NCVO/CAF survey "doesn’t reflect the experience of our members", says IoF Chief Executive Peter Lewis.

Responding to today’s NCVO/CAF Survey on Individual Giving, Peter Lewis Chief Executive of the Institute of Fundraising (IoF) said: “This is an interesting new set of data and we need to look at it more carefully and do some analysis to see what is behind the reported decline in giving. As far as we are aware it doesn’t reflect the experience of our members, with charities who have spoken to us saying that they have had an increase or giving has been at worst, flat.

“Neither does it reflect the experiences of the small charities engaged in our programme funded by the Office of Civil Society, which has demonstrated that organisations that engage in fundraising are able to diversify their income.

“We are keen to understand the data behind the headlines, particularly what types of giving and what types of charity are affected.”

Lewis continued: “This may well show the value and importance of actively fundraising as charities who have continued to invest may not have had this impact. Many people continue to generously support charities and individual giving is a key source of income for many charities. It is important that charities maintain high standards of fundraising in order to maintain their income, including using best practice supported by the Institute of Fundraising Code of Fundraising Practice and resources.”

He concluded: “This dip does not seem to be being seen across the board. Charities need to look at their own data and monitor their own performance. They should ensure that they are monitoring not just the income that they have received but also other performance measures such as donor retention rates and participation rates that might suggest an impact on future income so that they can review their plans as needed.

“We look forward to seeing how this is reflected in the Civil Society Almanac which is based on returns to the Charity Commission and reflects what people gave and not just what they said they did.”

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NCVO and CAF have launched Back Britain’s Charities in response to the figures in UK Giving 2012. Find out more here.