Remember A Charity is to host a seminar to underline its new strategy and social marketing approach. The seminar will signal a new phase for Remember A Charity, encouraging the sector to become increasingly engaged in the Campaign.
The seminar is to be held on 30th April 2008 at Arundel House, Arundel Street, London WC2. Attendees are invited for 2pm, with a drinks reception being held at 4.45pm.
Legacy donations are a vital source of income to UK charities, raising £1.8 billion each year, but with only one in seven wills currently including a gift to charity, there is huge potential for growth.
Remember A Charity is a consortium of over 140 charities, established in 2000, committed to making charitable gifts in wills the norm. The consortium is hosted by the Institute of Fundraising.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says:
'The Campaign is currently at an exciting stage of its development, with a refreshed strategy being driven by a social marketing approach, at the heart of which is a shift towards behavioural change.
'We can make this happen if the sector works together. We’ve been successful in raising awareness to date – but we need, and can do, more. It’s important all those with a stake in the future get involved.'
For more information about Remember A Charity, click here.
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Remember A Charity Press Office:
Diana Mackie Tel. 020 7840 1027/ 07793 803721
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