UK Online Giving Trends
Online giving is growing rapidly, but donations can vary from month to month. Track the annual and monthly trends in online giving on this page and see how your charity’s donations compare. Here, the Institute of Fundraising, in partnership with Blackbaud, publishes the sector’s benchmark for online giving in the UK.
Online Giving - Average Gift Value*
Total Monthly Income** Percentage Revenue Change
January IoF Data Feed
Looking back at 2012, online giving reached a high in December — accounting for 28.6% of online gifts, which didn’t come as a surprise due to the run up to Christmas. However, January and February 2012 were the slowest months of the year for online giving, with January bringing in only 5.3% of the year’s online donations. This is not surprising as these months are typically slower for most not-for-profit organisations.
As we turn our attention to 2013, the analysis for the average online gift amount for January showed a small decrease to £63.62* (from £64.07 last month). However the amount raised online by our sample group of organisations remains on the rise, with an increase of 2.06%. **
* Monthly average gift by rolling 12 months
** Total monthly income for the same sample of organisations by rolling 12 months as percentage revenue change.
Data is collated and analysed by Blackbaud Europe across a sample of UK based not-for-profit organisations that includes charities, arts & culture as well as educational organisations, of varying sizes. Organisations fundraise through their own proprietary websites. Reported information may vary subject to new organisations that join or drop out of the control sample.