IoF response to Daily Mail article on university research
20 November 2017
The IoF respond to today’s article in the Daily Mail on the research of top universities.
Responding to today’s article in the Daily Mail, ‘Millions spied on by greedy top universities’, Head of Policy at the Institute of Fundraising, Daniel Fluskey said:
"Research like this is a needed and increasingly important part of fundraising for universities and charities. It is important because it gives donors an ever better experience of giving, as well helping organisations to raise money in a more efficient way.
"Time and again, evidence shows that individuals want and expect that fundraisers have an understanding about them and so are able to ask for their support in the right way, tailored to their interests and ability to donate. This is particularly the case for those who choose to give large amounts to the causes they care about. The only way that this sort of excellent fundraising is possible is through research.
"At this time of increased need, the IoF welcomes discussions about how to best develop relationships with supporters, at the same time as ensuring that data protection regulations are followed in both the letter and spirit of these rules."