Landmark Fundraising Agreement given green light in Birmingham

Landmark Fundraising Agreement given green light in Birmingham

2 May 2017

Birmingham City Council and the Institute of Fundraising have agreed to launch a street fundraising agreement for the city, which comes into effect from today (2 May 2017).

The agreement was initially piloted through a 3 month trial, but has now been extended on a rolling 1 year basis. This signals a long-term commitment from both Birmingham City Council and the Institute of Fundraising to ensure that one of the UK’s biggest and busiest city centres in the country will remain a space for everyone to operate and to enjoy.

Public fundraising is an important way charities raise much needed funds and for many people it is the most visible way they view charities. Agreements such as the one in Birmingham, alongside the 125 agreements with other councils across the UK, enhance the sustainability and future of street fundraising. The success of these agreements is highlighted in the fact that nearly 90% of councils surveyed would say that they would recommend an SMA to other local authorities.


Speaking about the agreement, the Institute of Fundraising’s Compliance Director Peter Hills-Jones, said:

“Charity fundraisers will warmly welcome today’s important announcement that a well-balanced approach to sustainable fundraising in the city centre has been reached. The success of the pilot highlights that these agreements work for both the public and Britain’s charities. Charity fundraising is more important than ever as charities rely on the generosity and support of the public.”


Chris Neville, Head of Licensing at Birmingham City Council said:

“Following the success of our trial agreement with the Institute of Fundraising, introduced last July, there’s been a significant reduction in the number of complaints we receive about face-to-face fundraising and its impact on the public and local businesses.

“This new 12-month agreement will see fewer fundraisers in the city centre, which we welcome, and we will continue to work in partnership with IoF going forward.”