New guide launched to help charities choose online giving platforms
9 October 2014
Making the most of digital donations: A practical guide to selecting and using online giving platforms has been launched today by the Institute of Fundraising (IoF) and Charity Finance Group (CFG).
Sponsored by and produced in collaboration with Crowe Clark Whitehill (CCW), the guide aims to support charities in understanding how online giving platforms work and explains the key issues for charities to consider when choosing which ones to use when fundraising.
This new guide will be a valuable resource for all charities that are looking at how they can maximise their fundraising by working with online giving platforms. The guide will be of particular use to smaller charities or those that may need guidance on how online giving platforms work and what they need to do when working with different partners.
As well as helping fundraisers and charities in developing their online presence to reach new supporters, it will also support those responsible for financial processes and procedures in charities by enabling them to understand the practicalities of how online giving platforms work alongside due diligence checks that each charity should be aware of.
Included in the Guide are sections on:
• What are online giving platforms and how do they work?
• How to assess the right method of taking donations via a third party site
• Processes and considerations when using online platforms
• Understanding the risks – due diligence and security
• Best practice tips and case studies
Making the most of digital donations: A practical guide to selecting and using online giving platforms is available for free download on the websites of both Charity Finance Group and Institute of Fundraising and can be accessed at www.institute-of-fundraising.org.uk/onlinegiving
Peter Lewis, Chief Executive, Institute of Fundraising said:
“Online giving continues to grow rapidly. As the market continues to expand it is important that our members, and all charity fundraisers, feel confident in understanding how online giving platforms work so that they can make an informed decision about which ones they want to use. We hope that this guide will help charities engage with online platforms and enable them to fundraise most effectively.”
Caron Bradshaw, Chief Executive, Charity Finance Group said:
“The last few years have clearly demonstrated to the sector that accepting donations online is an essential way of keeping up with donors’ behaviour. However charities can often feel daunted when faced with a sea of providers to choose from.”
“We are delighted to launch this practical guide for charities in partnership with the Institute of Fundraising and Crowe Clark Whitehill that will support charities to make strategic decisions when choosing a provider. We hope that the guide encourages those responsible for finance and fundraising in charities to work closely together to have an informed conversation about the considerations and needs of their organisation when making their assessment of all the options available.”
Pesh Framjee, Head of Not-for-Profits, Crowe Clark Whitehill said:
“Online giving will become an even more important channel as charities continue to look for different ways of raising funds for their vital work. With an increasing number of providers and different types of arrangements it is important that charities and donors understand the options and the arrangements and know what to look out for to ensure that they are making the right choices. There are important issues to consider and this publication will help understand what these are.”
“We are pleased that we have been able to support this important and somewhat overdue initiative.”