Our vision and role

The Institute of Fundraising (IoF) is the professional membership body for fundraising in the UK. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We are also a charity and support charities and public benefit organisations to connect donors and supporters with the causes they care passionately about. 

Our vision is Excellent Fundraising for a Better World.

Excellent fundraising is the essential ingredient that enables us to make the world a better place.


What do we mean by excellent fundraising?

Excellent fundraising is fundraising that inspires people and organisations to give, and provides the resources in order that those organisations fulfil their objectives. Excellent fundraising is values-driven, ethical and effective and treats donors fairly and with respect.

An excellent fundraising organisation is one that adopts a strategic approach to achieving its objectives; embeds excellent fundraising throughout its organisation, including in its staff, volunteers and trustees; continually reviews its practices and makes improvements, innovates through ideas and technology, and invests in staff, volunteers and systems.


IoF Strategic Framework 2017-2021

Our strategic objectives

In order to deliver excellent fundraising we have set ourselves the following strategic objectives

- We will represent and serve the fundraising community

- We will achieve higher levels of excellent fundraising across the UK

- We will champion fundraising and the fundraising profession

Download our Strategic Framework 2017-2021


Our role raising standards

We have long been at the heart of developing standards for excellent fundraising. Although previously our role had been as a formal part of the regulatory system – when we set the Code of Fundraising Practice – today we continue to play an important role in organising fundraising sites and diaries, working with local councils, and maintaining high standards for the sector. We are a formal observer to the Fundraising Regulator’s Standards Committee and through our own Standards Advisory Board we develop our views on good practice for the sector.


Ever wondered what the IoF's impact is on the sector... take a look in our infographic!


Or download the infographic in PDF

View 2018s infographic 


Remember A Charity

Remember A Charity is the Institute of Fundraising’s long-term campaign to increase legacy giving to charities. Remember A Charity was formed in 2000 and now has over 200 of the UK’s favourite charities, who work together to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends. Together, we aim to do what no single charity can do alone: make legacy giving a social norm.

Remember a Charity


We are a member of PARN 

PARN member logo


We were proud to be shortlisted for Best Association Video at the UK Association Awards 2017

UK Association Awards 2017 - Best Association Video