It's difficult to know what funders are really thinking when they read your application – trust fundraiser Marina Jones reveals four common mistakes people make. Marina will co-host an interactive workshop and Fundraising Convention 2018, that promises to provide real insight by critiquing your (confidential) proposals.
If you’re already established in a fundraising career, you may be in a position to think about your next move. Whether you’re at the start of your career or experienced, whether you’re a face to face fundraiser or deal with corporate sponsorships, these essential tips from CharityJob could help you progress your fundraising career.
The last few years have been a roller-coaster ride if you work in or around a charity, especially in fundraising. The 2015 fundraising crisis and subsequent regulatory changes in law and the Code of Fundraising Practice saw the common practices of selling, renting and swapping supporter data, and cold telephone fundraising, quite suddenly disappear. The sudden loss of such major cold data sources has had a huge knock on effect for how charities recruit new donors and fundraise, especially when using direct mail.
Building a new corporate partnership that delivers vital income and wider benefits for your charity – whilst meaningfully offering value to the organisation – is hard work. When chatting to other corporate fundraisers, some common themes emerge about the challenges we face.
Liz Tait, Director of Fundraising at Battersea, says she felt a responsibility to give back to the sector in challenging times when she became an IoF trustee. If you're passionate about enabling excellent fundraising, read what Liz has to say about the role and consider joining our ranks.
Irene Chambers, Fundraising Manager at Kidneys for Life, was an advocate for bringing more training to regional fundraisers as an IoF trustee. Working for a small charity, she has offered as much as she has learned in her six-year term.
An obsession with short-term financial key performance indicators is the single biggest reason that donors are dissatisfied with the way charities fundraise, but if all we measure is income we won't change anything. In this piece, Roger Lawson argues that, if we're serious about improving our donors’ experiences, the first thing we should change is what we measure.
“I am off to a conference on compliance,” I said to a friend, “That sounds like a barrel of laughs,” came the reply, summing up a common misconception of the subject. Well, I am happy to say the first IoF Compliance Conference certainly proved my friend wrong. There were quite a few laughs, and I returned to Battersea with new ideas on cyber security, lotteries and more!
There has quite possibly never been a more important time to share and celebrate the good use of insight in fundraising. With charities increasingly challenged to find ways of engaging new supporters and growing income within the bounds of new regulations, data analytics and insight are playing an ever-greater role.
When our school first started consulting with a view to running a major campaign to fund three new buildings, I emphatically told the Chair of the development committee I was not interested at all in raising money. But as I was already heavily involved, it made sense so reluctantly, I agreed.