"Fake News!" Today the media can be blamed for many of our woes, whichever side of the political spectrum you sit.
Digital technology has revolutionised consumer behaviour and will continue to do so, by changing how we interact with people, how we shop and how we donate. Disruption – a word which is often used – is real.
What 20 years of fundraising experience has taught us at Rapidata is that actually, while how you look after your clients has to be top priority, a wider commitment to the whole sector is vital if you are to excel on a long-term basis. And surely – as a supplier to and for the sector – it is not only the right thing to do, but it makes good business sense to do all we can to strengthen the fundraising environment and to encourage innovation.
We saw countless examples of charities using innovative and creative ways to engage their supporters with the concept of legacy giving during during Remember A Charity Week 2018. Learn how four of our member charities used different approaches to make the most it.
We live in a constantly evolving digital landscape. Whether we’re at home or in the office, we’re connected through the internet and social media, smart phones and smart watches, tablets and digital assistants. But how many of us see our digital skills as key career assets?
As the political party conference season draws to an end, we look to an important event in the political calendar – the budget. We address three key areas that the Chancellor should focus on to make the budget work for fundraising.
Last week, the Fundraising Regulator announced a 10-week consultation on a new draft of the Code of Fundraising Practice. It’s been referred to as ‘an overhaul of the code’ by some, but fret not – you aren’t about to be asked to conform to a dramatic new set of fundraising standards. Instead, the consultation focuses on the style, presentation, clarity and accessibility of the code.
We are at a critical moment for charity legacy giving. As the once-in-a-lifetime intergenerational transfer of the baby boomer wealth begins to take place, we have a choice as to whether we are going to be good or great at legacy fundraising.
Trust and frequency of communication are increasingly important to manage in charity marketing, but did you know talking to your supporters via post could help? Royal Mail research shows that mail is welcomed by recipients and offers higher response rates than email.
I was both shocked and inspired by the debate when I convened a panel discussion about Women in Fundraising at this year’s Fundraising Convention.