There’s no shortage of opinions about the future of the third sector and how charities should be preparing and responding. Many say that charities need to transform their use of technology and become more future-minded. But if the sector is so behind the times, why aren’t we seeing more cracks appear?
Some charities are well-equipped for this new world of data compliance we’ve entered, while for others attempting to ensure compliance and mitigating the potential damage is an ongoing challenge. Here, fastmap shares some of the problems GDPR has presented and how some charities have overcome them.
All too often, automation comes at the cost of authenticity. I believe this doesn't have to be the case. Learnt through working with our charity partners in implementing well over 30 different stewardship journeys for community fundraisers, we have gathered our best tips for merging authenticity and automation.
As a recent convert to the charity sector, I have been intrigued to observe the differences this sector brings in comparison to the commercial companies I have previously worked for – the abundance of cake, endless jargon and the inspirational can-do mentality from the people around me. However, one of the biggest surprises I’ve found is the predominance of women who work in this sector.
There are many good reasons for putting supporters in control of how they are contacted but unfortunately, research shows these decisions are open to being biased by subtle factors. How the question is asked, for example, and the available options such as the default choice can be highly influential.
With so much talk about the power of Facebook, how could charities approach it better to improve their fundraising? If you think about it as much as I do, you start to realise Facebook is not one thing, but a set of tools that you can use in many different ways.
As a sole fundraiser, meeting other fundraisers and sharing commonalities and challenges is so important. And as an arts and culture fundraiser, adapting fundraising techniques and showcasing creative success is equally crucial.
Fundraising Convention was memorable for so many reasons with a real buzz of excitement after a couple of very challenging years. We could have had relentless self-pitying GDPR moans and groans but we didn’t. That isn’t what Convention is about. It is about reflecting, learning, improving and embracing change and this year we had this by the bucket load.
I’ve come away from the three intense days at Fundraising Convention bursting with new ideas, inspired to invigorate processes and products in my own organisation, and with new contacts to help progress those ideas and my career.
On the leadership panel at this year’s Fundraising Convention, I was introduced as the token white middle-aged middle-class, straight, able-bodied bloke, and asked how I dealt with that.