Adam is Director of Partnerships at the Institute of Fundraising. Adam is responsible for developing support for the Institute and its strategic aims and goals through Organisational membership and corporate sponsorship packages.
"Fake News!" Today the media can be blamed for many of our woes, whichever side of the political spectrum you sit.
Digital technology has revolutionised consumer behaviour and will continue to do so, by changing how we interact with people, how we shop and how we donate. Disruption – a word which is often used – is real.
I must say how impressed I am by the radical transformation the RNLI are going through. Far more than a move to opt-in, they are dramatically changing the way they operate as a charity, as well as how they raise income.
Adam Bryan, Director of Partnerships at the IoF, takes a look at some of the most innovative fundraising ideas from years gone by and asks... what's the next big thing?
Recently you may have seen a New Philanthropy Capital report which said people in the UK with wealth over £1m gave a total of approximately £1.3bn a year to charity.