Charlie is MD of Donor Voice. He helps charities uncover what, of all the things they do, cause relationship strength and what is harmful. Partners see a massive improvement in performance, value and retention. Voted top speaker at the Institute of Fundraising's National Convention in 2013, he writes frequently for SOFII, 101 Fundraising, the Institute of Fundraising and many others.
Charlie Hulme is the Creative & Managing Director of Donor Voice and spoke at our Transforming your Supporter Journey conference recently.
No matter how much time, energy and money we invest, our new supporter journey always ends up the same place the old one did.
You’re grocery shopping on a tight budget. You’ve got everything you need and a few things you want. You approach checkout knowing the £40 in your pocket will just about cover everything. But when you come to pay you find you’ve lost £20.
Answer: None of them started with fundraisers!
Part three: change our mind, change our organisation, change the world.
Part two: relationships are made or broken in the moment
Part one: we’ll never find an answer to our retention problem until we start asking the right questions.
Of course I am! Since when did saving lives become something we had to apologise for? I’m proud of every last penny of the millions of pounds I’ve helped raise across countless campaigns.
In the run up to speaking at IoF National Convention 2014, Donor Voice MD Charlie Hulme wonders why everyone wants to be a storyteller - and it's because we’re constantly being told it’ll help improve performance, lifetime value and retention. And it’s true. So why don’t our stories deliver?
So how do we define loyalty? The usual formula goes something like this:
Transactional Variables = Loyal Donor