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Charlie Hulme

Charlie is MD of Donor Voice. He helps charities uncover what, of all the things they do, cause relationship strength and what is harmful. Partners see a massive improvement in performance, value and retention. Voted top speaker at the Institute of Fundraising's National Convention in 2013, he writes frequently for SOFII, 101 Fundraising, the Institute of Fundraising and many others.

How to get from Good Intentions to a Great Supporter Journey

How to get from Good Intentions to a Great Supporter Journey

Charlie Hulme | 20 September 2017

Charlie Hulme is the Creative & Managing Director of Donor Voice and spoke at our Transforming your Supporter Journey conference recently.

Hands together

What’s stopping you transforming your supporter journey?

Charlie Hulme | 29 August 2017

No matter how much time, energy and money we invest, our new supporter journey always ends up the same place the old one did.

Where to find all that money you’re losing

Where to find all that money you’re losing

Charlie Hulme | 16 March 2015

You’re grocery shopping on a tight budget. You’ve got everything you need and a few things you want. You approach checkout knowing the £40 in your pocket will just about cover everything. But when you come to pay you find you’ve lost £20.

What do all last year’s fundraising success stories have in common?

What do all last year’s fundraising success stories have in common?

Charlie Hulme | 9 January 2015

Answer: None of them started with fundraisers!

Why’s the for profit world so much better than us at retention? (part 3)

Why’s the for profit world so much better than us at retention? (part 3)

Charlie Hulme | 20 November 2014

Part three: change our mind, change our organisation, change the world.

Why’s the for profit world so much better than us at retention?

Why’s the for profit world so much better than us at retention?

Charlie Hulme | 6 November 2014

Part one: we’ll never find an answer to our retention problem until we start asking the right questions.

Redefining loyalty - the solution

Redefining loyalty - the solution

Charlie Hulme | 6 December 2013

So how do we define loyalty? The usual formula goes something like this:

Transactional Variables = Loyal Donor

Redefining loyalty - how to improve Lifetime Value by over 105% without increasing spend

Redefining loyalty - how to improve Lifetime Value by over 105% without increasing spend

Charlie Hulme | 22 November 2013

Insanity’s defined as doing the same thing over and over expecting a different result. So why, when faced with the most horrendous retention figures the sector has ever faced, do we focus all our efforts on finding new donors (who don’t stay!) instead of building relationships with existing ones?