Dr Claire Routley has worked in fundraising for twelve years, specialising in legacy fundraising for the last nine. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. Having worked for a number of different charities, she is now a consultant specialising in legacy and in memory fundraising and is a tutor for the Institute of Fundraising’s qualification courses.
Election fever has well and truly hit the UK: much of our media coverage is dedicated to politics and the potential permutations of a closely fought race. On 7th May, we’ll need to make a choice about who we want to represent us in parliament. Given the dominant story of the day, I thought it might be interesting to reflect on the similarities between choosing a political party to vote for and choosing a charity to remember in your will. And, given the similarities, what should we as charities include in our legacy ‘manifesto’ or case for support?
I’ve been an Institute of Fundraising member for around ten years. I joined initially in order to access discounts on training and events, but, over the years, I’ve come to realise that membership is about much more than that; it’s about connecting with a network of fantastic fundraisers who are keen to share best practice, and to improve the fundraising environment for us all.
There is a clear theme running through the IOF’s 2013 legacy conference: the theme of innovation in legacy fundraising. Those outside the world of legacy fundraising might be surprised to see legacies and innovation mentioned in the same sentence. But there are several reasons why innovation is so important to legacy fundraising
I am not a morning person. An event has to be pretty special to get me out of bed the wrong side of 7am. There are, however, three days in early July when I can be found, voluntarily, aboard the early morning train to London: the three days of National Convention.