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David Cole

David Cole is Managing Director at fast.MAP, an online market research agency. He has 30 years of experience in the direct marketing and research industries, including Head of Database Marketing at The Telegraph Group, where he developed the UK’s first newspaper reader panel. David sits on the IoF Insight Special Interest Group as Research Champion. David was also part of the IOF Task Group for Donor Preferences. He is also a guest lecturer at the University of Westminster.

United as Europeans, but divided on consent

United as Europeans, but divided on consent

David Cole | 23 May 2016

Three cheers for a good idea - the intention to create a unified data protection framework across the European Union.

Consent marketers - be more anthropomorphic!

Consent marketers - be more anthropomorphic!

David Cole | 31 March 2016

Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.

Guide to Charity Permission Statements

Want to create permission statements persuasive enough to boost consent rates?

David Cole | 21 March 2016

It’s no longer acceptable to hide the opt-out box or use confusing wording to boost the number of people consenting to communication from charities.

The Good, the Bad and the Missed Consent

The Good, the Bad and the Missed Consent

David Cole | 18 November 2015

Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.

Wake up and smell the consent

Wake up and smell the consent

David Cole | 27 October 2015

Picture this – you’re working on the most financially-important fundraising campaign of the year. Its success will affect every other campaign your charity undertakes for years.