Felix Davey is a freelance copywriter. He’s worked at several agencies in London, including Ogilvy and LIDA/M&C Saatchi, and spent five years at the specialist fundraising agency Bluefrog. There he was Head of Copy, responsible for creating appeals for some of the UK’s best-known charities and universities. He’s now based in Edinburgh, so he can be closer to Raith Rovers FC. Follow him on Twitter at @felixadavey.
In this blog, I’m going to finish off my list of ten good emails (and ten things that all charity emails should do). Here’s the final pick and the reasons why they’re on the list.
Last time, I showed you three charity emails that got it right. And because you can never have too much of a good thing, here are some more – and the reasons why they’re so great.
Email is a bit like the one at school who always gets picked last in PE. Facebook and Twitter are the first picks on the digital team. When they flex their muscles, they can win fans and followers by the #icebucketload. Then it’s Bitcoin, contactless, wearables, and the latest next big thing. And only then will email get reluctantly approached and told, ‘well, I guess we could use you for a newsletter.’