Posts by our guest bloggers...
As Royal Mail MarketReach and the Chartered Institute of Fundraising today launch their guide to direct mail fundraising, Mark Phillips from Bluefrog Fundraising looks at why direct mail is the one approach he trusts over the long-term, and how its strength as a fundraising channel is clear now more than ever.
Gill Jolly, from the IoF Health Special Interest Group, says that there are lessons to be learnt from Captain Tom's fundraising efforts and from the support for key workers during the Thursday night clap, and that when we think about fundraising messages, we should reflect on who our beneficiaries are.
Kate Jenkinson from Legacy Foresight looks at how this climate is particularly challenging for in-memory fundraising but outlines some measures that can help. This blog forms part of a series curated by Remember A Charity, the Chartered Institute of Fundraising’s long-term campaign to grow legacy giving.
Dr Claire Routley looks at how to make legacy stewardship work in a digital world. This blog forms part of a series curated by Remember A Charity, the Chartered Institute of Fundraising’s long-term campaign to grow legacy giving.
Michael Clark, Head of Fundraising at St Nicholas Hospice Care, says that this pandemic has shown us that stewardship within fundraising is more important than ever before. This blog forms part of a series curated by Remember A Charity, the Chartered Institute of Fundraising’s long-term campaign to grow legacy giving.
Ian Bruce, Chief Executive of the Glasgow Council for the Voluntary Sector, says that the impact of the coranavirus crisis on those who were already disadvantaged is huge, but that the charity sector is responding heroically.
Jenna Wills BSc MinstF says fundraisers can learn a lot from Captain Tom's fundraising efforts, namely that we can raise the funds that will make the world a better place.
Zia Salik, Interim Head of Fundraising at Islamic Relief, explains that during a crisis such as the coronavirus pandemic, fundraising teams have to adapt rapidly and effectively to new ways of working, and why community partnerships have become an even more important fundraising stream.
Marcia Hibberd from Marie Curie says that Payroll Givers have done so much for the people of the UK and many other countries with little recognition, making them the unsung heroes of charitable giving.
As this week marks the first ever Lesbian Visibility Week taking place from 20 to 26 April, former Fundraising Director Polly Shute looks at the importance of Lesbian visibility, and explains why community is so much more important at time of crisis.