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Corporate Partners – For Richer, For Poorer?

Corporate Partners – For Richer, For Poorer?

Guest Bloggers | 28 October 2015

A lot of us speak about establishing partnerships with companies. There can be a lot of rhetoric around working together and the fact that it’s about a long term mutually beneficial partnership, i.e. we’re not just after your money. But I wonder if it’s always true. A few years ago, I was calling one of my charity’s ‘corporate partners’.

Are you too busy trying to please to actually deliver?

Are you too busy trying to please to actually deliver?

Guest Bloggers | 26 October 2015

Do you ever feel that your to-do list is so long it will never be completed?

Making CSR volunteering work for you

Making CSR volunteering work for you

Guest Bloggers | 22 October 2015

They’re the words that fill every fundraiser and volunteer manager with dread.

“Hello, I’m calling from [large business]. We’re a ‘small’ team of 40 people and our company is giving us a day off to volunteer in our local community. We’d love to come in and support your charity/project, do you have something we can all do together like gardening or painting? Oh, and we’d like it to be next week if possible…”

Cambridge telephone campaigns and major giving programmes: more similar than you think?

Cambridge telephone campaigns and major giving programmes: more similar than you think?

Guest Bloggers | 21 October 2015

Running an Oxbridge college’s annual telephone campaign is certainly one of the more unique ways to spend a fortnight.

On a Journey with Lothian Buses

On a Journey with Lothian Buses

Guest Bloggers | 20 October 2015

You can imagine the excitement at Fresh Start when, on a cold morning at the start of January 2015, we received an e-mail from Sara, the Communications & PR Manager at Lothian Buses. Sara wanted to arrange a meeting to discuss the possibility of our becoming their Charity of the Year – what an opportunity!

Do You Know Who You’re Talking To?

Do You Know Who You’re Talking To?

Guest Bloggers | 19 October 2015

In this line of work we’re constantly looking at things from a donor perspective. Writing and re-writing lines to make our point heard, worrying if we’re using the correct image, looking for that hook to ensure our donor reads on. But do we always remember to check who we are actually talking to?

Don’t use direct mail, it will save you loads of money – right?

Don’t use direct mail, it will save you loads of money – right?

Guest Bloggers | 22 September 2015

Fundraisers are always aware of the cost of their marketing approach and should be forever mindful of unnecessary spending. Cutting the cost of raising donations is a first consideration of many charities looking to do the best for the beneficiaries of their fundraising efforts.

Don't Underestimate the Strength of Empathetic Fundraising

Don't Underestimate the Strength of Empathetic Fundraising

Guest Bloggers | 4 September 2015

I was sitting in a café, meeting with a volunteer to discuss her fundraising ideas, when she gave me what I consider to be the biggest compliment I’ve ever had:

“You don’t actually have diabetes? From the way you understand it, I would have believed you do.”

6 Reasons Why Trust Fundraising is More Than Words

6 Reasons Why Trust Fundraising is More Than Words

Guest Bloggers | 26 August 2015

Too many people think fundraising from trusts and foundations is just a case of sitting at a desk, bashing out a couple of applications, sending them off, and then waiting for the cheques to arrive.

Fundraising: Is it more about people and trust or technique?

Fundraising: Is it more about people and trust or technique?

Guest Bloggers | 27 July 2015

Not surprisingly, but interestingly enough, the question of what fundraising is about was a conversation that came up in one form or another at the Institute of Fundraising’s National Fundraising Convention in London earlier this month.

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