Posts by our guest bloggers...
Life is full of inevitable occurrences and more often than not theses occurrences have a positive and a negative. Success – failure, love – heartbreak, joy – sorrow, life – death. For the most we accept these opposites, embrace them or brace ourselves for them and appreciate that in our lifetimes we will experience them.
Two simple questions whose answers should form the basis of every fundraising decision – big or small – you make.
My first job in the charity sector was for a small charity that supported isolated older people on low incomes. The cause wasn’t sexy, the charity was barely known by the public. Even the name confused people about what we did. We had no donor list and very little profile, even in our own part of the sector. One of my main roles (among several) was to be the fundraiser.
How to use merchandise to raise funds, increase reach and introduce more people into the donation cycle
This decade is the age of the internet, selfies and the hashtag. It's never been easier to have an issue pick up massive support organically - forget expensive advertising campaigns...what an excellent set of ingredients for a charity fundraiser! Yet judging by the results (Too often we're reading about Bieber, not making the world better) fundraisers haven't yet found the right mixture to get explosive results for their charity.
When talking about school fundraising it is all too easy to think of bake sales and badly drawn children on tea towels. These of course have their place but in the past 20 years, there has been a new industry emerging from behind our school gates: the schools’ development sector.
Claire Lickman, Digital Marketing Co-ordinator at Happy, looks back at how past experience of working at the National Trust, through being empowered as a staff member and having space and freedom to do her job, set the bar for success in the workplace.
Trust fundraising is often referred to as the backbone of fundraising. When aspects of the fundraising climate becomes challenging, as many charities have experienced recently with cuts to statutory funding, many charities have looked to trust fundraising to fill the gap.
Encouraging the public to raise money for your cause isn’t complicated, but it is hard. People can forget how good it feels to give (time and money) and this leads to indifference.
I am still amazed at how many fundraisers visibly recoil at the word collaboration; I have witnessed it many times. There is no doubt that many are hanging onto “what’s mine is mine” attitudes and approaches to income generation, blinkered to the opportunities that working collaboratively could bring.
This is not a ‘how to’ guide; this is my experience of inheriting the good, the bad and the downright ugly of fundraising strategies, before going on to write several of my own. When tasked with writing a fundraising strategy, you should ask yourself the following questions: