Posts by our guest bloggers...
Charities need to embrace online in producing content that audiences will engage with. Kingston Smith’s Creative Vision Award, now in its fourth year, provides the opportunity for them to do just that, says Edwina Kesner.
Polly Neate, Chief Executive of Shelter, explains why Shelter’s Executive Leadership Team and Trustees have been out fundraising, and why that doesn’t just mean meeting major donors and senior corporate partners.
Debbie Geraghty, Executive Director of Plymouth Music Zone, explains how doing a fundraising course led her down some unexpected paths...
IoF Trustee and soon-to-be International Advanced Diploma in Fundraising graduate Emma-Louise Singh MInstF(AdvDip) explains how, as well as the qualification taking her own fundraising to a whole new level, it has also helped in building the long-term strategy of organisations she works with.
What 20 years of fundraising experience has taught us at Rapidata is that actually, while how you look after your clients has to be top priority, a wider commitment to the whole sector is vital if you are to excel on a long-term basis. And surely – as a supplier to and for the sector – it is not only the right thing to do, but it makes good business sense to do all we can to strengthen the fundraising environment and to encourage innovation.
We are at a critical moment for charity legacy giving. As the once-in-a-lifetime intergenerational transfer of the baby boomer wealth begins to take place, we have a choice as to whether we are going to be good or great at legacy fundraising.
Trust and frequency of communication are increasingly important to manage in charity marketing, but did you know talking to your supporters via post could help? Royal Mail research shows that mail is welcomed by recipients and offers higher response rates than email.
I was both shocked and inspired by the debate when I convened a panel discussion about Women in Fundraising at this year’s Fundraising Convention.
If I asked you, “What’s your plan for the next five years?”, how would that make you feel? Have you ever made a long-term plan? Have you envisioned where you want to be in the future?
It turns out that when you join the first ever stewardship course at the IoF, the room can get a little giddy. A trainer who is practically jumping up and down with excitement and 19 delegates who bring so much energy to the table its almost palpable.