Posts by our guest bloggers...
We are at a critical moment for charity legacy giving. As the once-in-a-lifetime intergenerational transfer of the baby boomer wealth begins to take place, we have a choice as to whether we are going to be good or great at legacy fundraising.
Trust and frequency of communication are increasingly important to manage in charity marketing, but did you know talking to your supporters via post could help? Royal Mail research shows that mail is welcomed by recipients and offers higher response rates than email.
I was both shocked and inspired by the debate when I convened a panel discussion about Women in Fundraising at this year’s Fundraising Convention.
If I asked you, “What’s your plan for the next five years?”, how would that make you feel? Have you ever made a long-term plan? Have you envisioned where you want to be in the future?
It turns out that when you join the first ever stewardship course at the IoF, the room can get a little giddy. A trainer who is practically jumping up and down with excitement and 19 delegates who bring so much energy to the table its almost palpable.
Undoubtedly, we have seen some amazing charity campaigns and appeals achieve epic results and exceed everyone’s expectations. We marvel over the results and, as fundraisers, we’re encouraged to attempt to unpick them. Inevitably we’re trying to learn from them to achieve fundraising success within our own charity.
As community fundraisers we have a huge amount of methods and tools readily available that help us to find, build and grow successful fundraising relationships and the amazing news is, it’s free. Want to know the secret? It’s you.
There’s no shortage of opinions about the future of the third sector and how charities should be preparing and responding. Many say that charities need to transform their use of technology and become more future-minded. But if the sector is so behind the times, why aren’t we seeing more cracks appear?
Some charities are well-equipped for this new world of data compliance we’ve entered, while for others attempting to ensure compliance and mitigating the potential damage is an ongoing challenge. Here, fastmap shares some of the problems GDPR has presented and how some charities have overcome them.
All too often, automation comes at the cost of authenticity. I believe this doesn't have to be the case. Learnt through working with our charity partners in implementing well over 30 different stewardship journeys for community fundraisers, we have gathered our best tips for merging authenticity and automation.