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Jenni Anderson

Jenni is the Director of Income Generation and Marketing at Haven House Children's Hospice

Realising our potential – growth strategies for corporate fundraising

Realising our potential – growth strategies for corporate fundraising

Jenni Anderson | 14 January 2016

How many times have you been asked to analyse the ‘potential’ of your market? A word that often fits snugly alongside ‘sustainable’ and ‘long-term’ in business plans. If something has potential, we should do it, right?