Kirsty has been working in Communications for the charity sector for the past seven years and has been responsible for social media, PR, managing websites, producing enewsletters and copywriting. She has presented at a number of conferences and is the co-founder of the Sole Communicators group with CharityComms, as well as a Trustee of the Small Charities Coalition.
Working for a small charity can be hugely rewarding but can also feel overwhelming. Not only are you in charge of the website, social media, and marketing but also PR. And if you work for a really small charity, you’re probably a fundraiser too. Obviously fundraising is hugely important to your charity but that doesn’t mean that you should neglect your social media channels. If anything, they should work harmoniously. We know that fundraising and social media go hand in hand – over $300 million and counting has been donated on JustGiving via Facebook.