Rob is director of Remember A Charity. Remember A Charity was formed in 2000 and now has over 200 of the UK’s favourite charities, who work together to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends.
The last year was a great one for legacy fundraising, says Rob Cope, Director of Remember A Charity, but there are still some key questions that will need to be addressed in 2019.
We saw countless examples of charities using innovative and creative ways to engage their supporters with the concept of legacy giving during during Remember A Charity Week 2018. Learn how four of our member charities used different approaches to make the most it.
If you’ve got 30 people coming to a birthday party, it stands to reason that you will need a pretty big cake. In the same way, when it comes to legacies, it has never been more evident that we need to make a bigger cake – more and more charities are joining the party.
Charity fundraisers have long-understood the mantra of ‘asking’ and ‘better asking’ to raise vital funds. How does this work when we are talking about legacies, which are considered so private and taboo?