Come and join the community
When we put out a call for content on the Community, Events and Volunteers track at Convention, we were overwhelmed by the many talented people willing to talk openly about how they work, what they tried, how they’ve adapted and innovated, what they’ve learnt – and gift that knowledge for you to learn from too.
As such, the Convention Board has worked hard behind the scenes with a group of amazing speakers to curate what we believe is a really rich, diverse and engaging range of debate, workshops and case studies drawn from across our sector. We’re delighted to present to you this variety of learnings that we think are incredibly poignant in community and events right now; whether looking at growth in a challenging market, translating individual to mass participation experience or translating global messaging to local audiences.
We saw digital coming through as such a strong theme and we have curated sessions including Finding Your Digital Tribes and Loving Them Hard – in which Julie Roberts from More Strategic UK and Tom Abbott from St Catherine’s Hospice will share insights and ideas from Australia and the UK.
For practitioners, Guide Dogs, RNIB and Wakefield Hospice will be presenting on how they use social media platforms to engage communities digitally, to mitigate against the decline of more traditional modes of community fundraising (for example long standing committees) that we've all been experiencing.
We also will have a session on digital storytelling and events with Charity Challenge and Go Film, joined by two inspiring supporters from Pancreatic Cancer, plus a big debate on whether virtual events here to stay – what do you think?
Another theme we saw coming through is supporter centricity and stewardship – we'll hear from Teenage Cancer Trust about their new approach to community stewardship and segmentation and from THINK about the learnings they can share from the wider sector as to future directions in community and events stewardship in their combined session. We will also hear from Scope and Breast Cancer Now about the power of the first contact to building long lasting and engaged supporter relationships. Academic learnings about fundraising in events are gold-dust and so we will be privileged to hear from Professor Adrian Sargeant from Plymouth University about individual motivation in mass participation.
Growth is always pertinent, so we’re excited to hear about innovative approaches and new thinking such as that from the Brain Tumour charity and how they found huge success by challenging norms when collaborating internally with community fundraising and events. JDRF and the Brain Trust will be sharing their innovative model for collaborating with other charities; and the BHF and MS Society will share their experiences about how rethinking existing products can refresh and extend audiences.
We are excited to have sessions from charities small and large. Peter Maple will be presenting on the learnings from AEG Ghana of building an integrated community fundraising approach from scratch, while Pride London will be taking time out at its busiest time – less than a week before its own major event – to share insight about how to harness the power of volunteers.
While it’s not possible to profile everything, we hope that this taster has inspired you to come and take part in, debate at and learn from some of the amazing sessions on offer in the Community, Events and Volunteers track. The greatest single thing about Convention is the opportunity to share and learn from each other. We hope you enjoy the sessions and look forward to seeing you in July!
Co-authored by Fundraising Convention Board members:
Luke Mallett, Associate Director, Supporter Engagement at CLIC Sargent
Miriam Goodall, Regional Fundraising Manager for North West at Teenage Cancer Trust
Shonali Rodrigues freelance Event and Community Fundraising specialist
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