First Fundraising Health Check Completed by Keep Wales Tidy

Keep Wales Tidy fundraising strategy front cover

Alison Pritchard | 13 February 2018

Keep Wales Tidy have become the first charity to develop a new fundraising strategy as part of IoF Cymru's Fundraising Health Check and Executive Coaching project.

The first of 105 charities has completed work on a new fundraising strategy as part of the Fundraising Health Check and Executive Coaching project being run by IoF Cymru.

Keep Wales Tidy joined the project in September 2017 with the goal of establishing a more systematic approach to fundraising; bringing together and strengthening the fundraising avenues they were already using on an ad-hoc basis, as well as developing new avenues to diversify their income.

With the support of their fundraising coach, Keep Wales Tidy have developed a full and considered strategy to help them move forwards with their fundraising. Their strategy includes a review of the financial and staff resources needed to fulfill the actions identified within the strategy and details a new approach to communicating with their supporters.

Richard Phipps, Regional Manager for Keep Wales Tidy, said “It has been a really valuable experience and Martin has been great. The document will continue to evolve as we add more to it and deliver the objectives inside it, but we now have somewhere to start”.

There are still 86 places available for Welsh charities to join the project over the next two years. If you would like to hear more about how a fundraising coach could help your charity with its fundraising, contact Alison Pritchard, Project Coordinator, on 02920 340 062 or email

The Fundraising Health Check and Executive Coaching project is funded by the Big Lottery Fund Wales' Third Sector Skills fund.