Fundraising Matters: 7 non-profit experts share their secrets

Fundraising Matters

Guest Bloggers | 23 August 2017

From marketing to governance and leveraging data insight, Fundraising Matters explores the way that practices throughout non-profit organisations play a part in building stronger constituent relationships, enhancing fundraising and delivering more for causes.

Seven of the UK’s foremost social good experts have shared their advice for more effective fundraising in npExperts 2017: Fundraising Matters

The eBook, produced by technology partner Blackbaud Europe, demonstrates how non-profits can build a culture of philanthropy throughout their entire organisation to improve their fundraising.  

From marketing to governance and leveraging data insight, Fundraising Matters explores the way that practices throughout non-profit organisations play a part in building stronger constituent relationships, enhancing fundraising and delivering more for causes. 

The eBook’s seven chapters are each contributed by one of the UK’s leading non-profit experts, as they share their unique perspective on the important topics shaping philanthropy in 2017.

Contributions from experts include: 

Building a Culture of Philanthropy, Introduction
Dr Beth Breeze, Director, Centre of Philanthropy, University of Kent

Donor Loyalty; Donor Satisfaction 2.0
Adrian Sargeant PHD, Professor of Fundraising, University of Plymouth

Using Social Media to Fundraise
Zoe Amar, Founder and Director, Zoe Amar Communications

Digital Marketing and Building a Culture of Philanthropy
Howard Lake, Publisher, Trainer and Consultant, UK Fundraising

Peer-to-Peer Fundraising
Julie Roberts, Director, More UK

Data Insights that Drive Value
Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud

Achieving Objectives with Good Governance
Daniel Fluskey, Head of Policy and Research, Institute of Fundraising

 

Click here to read npExperts 2017: Fundraising Matters online and download your free copy. Make sure your organisation is putting fundraising success at the centre of your activities.

 

Blackbaud Fundraising Matters image

 

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