Remember A Charity Week in its tenth year: 70s nostalgia, Points of You and Pass On Something Wonderful
Rob Cope, Director of Remember A Charity, looks at what the campaign has been doing in its tenth year to challenge common misconceptions around legacy giving.
This week was our tenth Remember A Charity Week and it feels like it was our most successful yet. This year the campaign took on a 1970s theme, using nostalgic humour to tackle myths associated with legacy giving.
Our plan was to use content to reflect an era that our audience will remember fondly, whilst inviting them to ‘Pass on something wonderful’ by leaving a gift in their Will. With our media appearances stretching from having Len Goodman appear on This Morning, to coverage appearing in as wide a selection as The Sun, Daily Mirror, Daily Telegraph, The Times, Metro, Scotsman and WalesOnline, as well as our special legacy supplements appearing in The Daily Telegraph and The Scotsman, it certainly feels as though we managed to get the message out there.
As the week draws to a close I want to thank all the 200 plus member charities that have pledged their support (and the new ones who have joined us over the week!), as well as all our other partners, celebrity supporters, solicitors and will writers, and agencies that have worked hard behind the scenes to make #RememberACharityWeek such an outstanding feat.
In the spirit of “passing on something wonderful”, here are some highlights from the tenth Remember A Charity Week:
On Saturday we had a special legacy supplement appearing in both The Daily Telegraph and The Scotsman:
Last sneak peak: our legacy supplement published in the @Telegraph tomorrow, with powerful stories from some of our members highlighting the importance of #giftsinWills. Grab a copy tomorrow! #legacies #RememberACharityWeek pic.twitter.com/D7E1IMSu94— Remember A Charity (@RememberCharity) September 6, 2019
Former Strictly Come Dancing judge Len Goodman was back behind Remember A Charity Week this year:
#RememberACharityWeek is here! Listen out for Len this morning as he will be on a variety of BBC radio shows talking about how you can pass on something wonderful with a gift in your Will. #giftsinWills pic.twitter.com/uunLmLs5Px— Remember A Charity (@RememberCharity) September 9, 2019
On Monday I appeared on TalkRadio with Julia Hartley-Brewer and Len Goodman:
And our members did made sure to shout about their own work – with Len even appearing in this video from RNLI!
Len Goodman had warm words for our volunteers when we met up with him for #RememberACharityWeek. He's supporting the cause that encourages people to leave a gift in their Will to their favourite charity. If you’d like to support our lifesaving work, visit https://t.co/RxGpnQIOC2. pic.twitter.com/dRwf31OWAd— RNLI (@RNLI) September 9, 2019
This #RememberACharityWeek, @GrumpyLGoodman helps us draw attention to why we need to improve survival for #pancreaticCancer. Will you pass on something wonderful by leaving a gift in your Will https://t.co/4U6eDWEI4g @RememberCharity pic.twitter.com/gJVau2y1ga— Pancreatic Cancer UK (@PancreaticCanUK) September 11, 2019
And it is not just our charity members getting involved with the campaign:
Great to see solicitors using #RememberACharityWeek to encourage charitable Wills. Amazing to think @RememberCharity solicitor network now grown from a handful of firms to more than 1,300 in just a few years. ?? https://t.co/GuQVTHEV6l— Rob Cope (@robantonycope) September 9, 2019
Law firm Hugh James have produced a series of blogs debunking myths around legacies, such as that 'leaving a gift to charity is too complicated and not tax efficient' and 'it’s not worth leaving a legacy if it’s only a small amount'.
And Len appeared on This Morning with Phil and Holly on Monday to talk about Remember A Charity and why he chose the causes that he is donating to in his will:
The lovely Len has been on the radio this morning talking about the importance of gifts in Wills to our favourite charities. Next up: @thismorning with Phil and Holly at 11:45! #RememberACharityWeek pic.twitter.com/burdzNd6eo— Remember A Charity (@RememberCharity) September 9, 2019
Coverage of the growth of legacy donations appeared in the national papers:
And finally, don’t forget to watch our new show, a tongue-in-cheek play on classic TV from the ’70s, created by comedian Matt Berry, reminding everyone how easy it is to leave a gift in their Will to the causes they care about.
Here’s what Matt Berry himself had to say on it:
And don’t forget, Remember A Charity Week may be drawing to a close but the work of the Remember A Charity campaign is year round. There is still time for your charity to get involved. Join or find our more information here.
Rob Cope is Director of Remember A Charity and Director of Development at the Institute of Fundraising.