Our top five blogs from 2018

Number five

Alice Sharman | 31 December 2018

From GDPR to safeguarding scandals, 2018 has been another eventful year in the fundraising sector. The diverse range of topics covered in the blogs on the IoF blog page give a real insight into what the last 365 days have brought.

As the year draws to a close, we have summarised our top five most popular blogs from the year.

1. Polly Neate: If you work for a charity you are a fundraiser – and that includes the CEO

The Chief Executive of Shelter, Polly Neate, wrote about her conversation with a street fundraiser raising money for her own charity and how he made her feel proud and inspired. She said that if it is true that some charity CEOs undervalue fundraisers, there are big problems ahead.

In her blog she said that “fundraisers need resilience. So they deserve both support and appreciation for doing a tough job. But that’s just the start”.

She added: “If you work for a charity, you’re a fundraiser. If you don’t consider yourself one, then you’re definitely not a good one, and that’s bad news for anyone who depends on your charity.”

Read the blog here.

2. Daniel Fluskey: What does the Oxfam story mean for fundraising?

In February, The Times ran a front page story that accused international aid charity Oxfam of covering up the use of prostitutes by its aid workers in Haiti. What followed was several months of investigations, editorials and resignations following safeguarding concerns within the aid sector.

Daniel Fluskey, our head of policy and external affairs, wrote about what the Oxfam coverage meant for fundraising, and in some cases charities and public donations.

In his blog he wrote about the likely impact on public trust and confidence, and whether there was anything to learn from the ‘fundraising crisis’ of 2015.

Read the blog here.

3. Daniel Fluskey: (Legitimately) interesting times

The other big topic for the year was the new General Data Protection Regulations which came into force on 25 May 2018.
The new rules were preceded by months of speculation of what they would mean, what the impact would be on fundraisers and concerns that it would lead to less charitable donations.

In March, the Information Commissioner’s Office long-awaited Legitimate interests guidance was published. Daniel Fluskey explained what the guidance said and what it meant for fundraisers.

Read the blog here.

4. Beth Breeze: Three myths about fundraising that need exploding

Dr. Beth Breeze, director of the Centre for Philanthropy at the University of Kent, spent the last three years interviewing and surveying over 1,200 professional fundraisers in the UK, to find out who they are, what they do, why they chose this work and what makes them tick for her book The New Fundraisers: Who organises charitable giving in contemporary society?

She said that “time and again the data highlights sharp differences between public perceptions of fundraising and what actually happens on the front line of raising the money that charities need to do their good work”.

In this blog she outlines three key myths about fundraising that need exploding, and reveals that “philanthropists and fundraisers are largely cut from the same cloth - they share many similar motivations, drivers and pleasures”.

Read the blog here.

5. Matthew Sherrington: To support diversity and inclusivity, first understand your own privilege

The need to strengthen the diversity of the fundraising sector has been at the forefront of a lot of our activities this year. At the beginning of 2018 the IoF appointed a panel of experts to help improve diversity in the fundraising profession. Last month we launched the Change Collective movement, part of our journey for an equal, diverse and inclusive profession where everyone is the right fit.

Back in July, Matthew Sherrington, Independent Communications and Leadership Consultant at Inspiring Action, and Fundraising Convention board member, wrote about how in order to support diversity and inclusivity, we must realise that we have unearned privileges.

He wrote: “We just don’t think hard enough about our advantages, and what it means for others without them. Those without our privileges, on the other hand, are all too aware of them.”

Read the blog here.

Alice Sharman, Content Manager, Institute of Fundraising



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