Our top five blogs from 2019
As the year draws to a close, we have taken a look at our five most popular blogs from the year.
1. Sam Boyle - GDPR: What we didn’t know last year...
In April we published our refreshed version of our GDPR: The Essentials for Fundraising Organisations guidance. In this blog Sam Boyle, Policy and Information Officer at the IoF, talked us through what had changed and why we felt the need to update it.
He explained how the updated guidance contained new information around minimising data protection risks, advice about when you need to consider employing a data protection officer and all new top tips on how to assess whether you have a legitimate interest for carrying out direct marketing under GDPR.
2. Sam Boyle - A new Code of Fundraising Practice: What you need to know (and do)
The Fundraising Regulator published its newest version of the Code of Fundraising Practice in October this year. Sam Boyle wrote his blog ahead of this looking at what fundraisers need to do before the new code came into effect.
In the piece he explained the layout of the new Code, what would be changing, and how fundraisers and charities needed to prepare for the code, including the steps they needed to take.
He wrote: “We are also pleased that the Fundraising Regulator has taken on board many of the comments and recommendations we made in our consultation response, and that through the process we have fed in the views of our members to try and make sure the new Code is as useful and accessible as can be. Overhauling the Code was never going to be straightforward and they deserve credit for the hard work they have put in to get this ready.”
3. Angela Cluff - Three truths the Notre-Dame restoration fund shows us about fundraising
In April of this year a fire broke out on the roof of the Notre-Dame in Paris, causing significant damage to one of France’s most famous landmarks. Following this, many philanthropists, among them famous celebrities, took to the internet to pledge their financial support to the to the 850-year-old building’s recovery, with over £800m pledged in less than 48 hours in large and small gifts to the restoration effort.
Angela Cluff, consultant and Chair of the IoF Supporter Experience Project Advisory Panel, outlined in a blog post what this onslaught of donations showed us about fundraising.
She wrote: “Scrolling through online comments I found myself agreeing with pleas for similar extraordinary generosity to be directed to human catastrophes at home and around the world. I nodded in agreement that the destruction of less well known but equally iconic sites in Syria and Iraq matter just as much as Notre-Dame.
“But these comments miss three hard truths about fundraising that we ignore at our peril.”
These were: donors don’t weigh up causes rationally; proximity matters; and ‘emergencies’ are especially powerful when they are an accident.
4. Mark Goldring – Looking at philanthropy from the other side: A lesson for Chief Executives?
Mark Goldring, who has had twenty years’ experience as a CEO of a range of charities, said that his recent experience of working for philanthropists made him realise that charity leaders could be playing an even bigger role in bringing in new donors – some that they often don’t even get to have a dialogue with. He explained in his blog what role they could have in this.
He wrote: “In my twenty years as CEO of three very different charities, I met and worked with many major donors – both individuals and those representing organisations. I believed in the causes I worked for and always enjoyed working with my fundraising colleagues to bring new donors on board and keep the support of those who had already backed us. I believed I could communicate the cause, the need and what they could do to help us address it.
“Looking back, we succeeded sometimes; others we didn’t. What I didn’t think about enough were the potential donors who we didn’t even get to have a dialogue with.”
5. Andy Watts - How changing our relationships with trusts led to a huge spike in income at Sue Ryder
Andy Watts, Head of Trusts at Sue Ryder, said that by changing how they interact with trusts and foundations, they were able to increase trust income by 349% in the space of a year. He outlined in this blog how they were able to do this.
He wrote: “We have had our most successful year ever with trusts and foundations at Sue Ryder raising over £2.8 million in grants and pledges –349% higher than last year. While we have been lucky to have exciting projects including a capital appeal, we have also had upgrades worth around £1 million from trusts compared to their previous grants. There is no big secret to this other than a commitment in our team to treating trusts individually and not like an ATM. After all, it’s hard to have a relationship with an ATM!”
In his blog he outlined three approaches that have been working for Sue Ryder.
Alice Sharman is Content Manager at the Institute of Fundraising.